Originally Posted by Stoo
I guess to be fair to Tito he did deserve a bump at the time too. He carried the can during the dark ages and I guess Ken earned more than him in that fight easily if I had to speculate
Probably had PRIDE knocking at the door aswell
If it wasn't for Tito they'd have been no UFC during the early 2000's. When Zuffa bought it a few years later they were close to closing their doors.
Dana had no problem making Shamrock/Tito as it was a huge money spinner for the brand. Ken having recently finished a stint in the WWF and being a well known commodity from the early UFC tournys.
That still allowed Zuffa to really cash in its chips by making Ortiz Liddell. And Tito was in Japan around that time. I remember seeing him on a PRIDE bill he gave flowers to someone but i can't recall who. (Might have been the PRIDE LHW GP) If iirc he fought Yuki Kondo in Japan as well. So i would imagine PRIDE probably were knocking on his door although back then there would have been no way Dana would have parted with him.