Originally Posted by thewinfella
Its not all about TV deals initially!, the gate and the fan expo's in the UK must be generating a good solid amount of revenue for the UFC, the gates here in the UK are as good as anywhere in the States. They should invest and build in the UK
The bulk of the money comes from TV revenue be it a broadcast agreement or PPV. They tried to build up the brand by doing big shows over there, fan expos and local promotion, but it's still not profitable. That's all that there is to it. If they could make decent money there, they'd be running shows there. I have my issues with Zuffa management, but they're smart enough to know where their bread is buttered.