Originally Posted by scurlaruntings
Why? Dana's always been against Womens MMA. But the reality is the UFC have little choice. If they want to stay on top they have to monetize anything they can get their hands on. Hence why they've re-introduced the lower weights and are now bringing on board womens MMA.
I'm not a big fan of womens MMA and i can't really see how it will help the brand long term, apart from capitalizing on Rouseys success.
Its just a dam shame to see what the UFC is doing to all these promotions.
I'm shocked because they're taking the plunge on women's MMA based solely on the potential marketability of Rousey. One fighter is what the entire women's division depends on. That could lead to major embarrassment for all parties if Rousey suffers some sort of career ending injury or decides to quit like Carano did.