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Old 01-22-2013, 04:22 PM   #17
dftaylor
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Default Re: How would you re-invent Sky Box Office PPV

Quote:
Originally Posted by CamR21 View Post
Agreed but I think it helps to raise fighters profiles more than being on regular sky
That's a pyrrhic victory - you raise their profile (but only of the main event guys), then only a tenth of the potential audience watches the fight. So, none of those people you've made aware of the guys sees the very thing that might get them into the sport.

Brand awareness is not the same as brand conversion.
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