Originally Posted by dftaylor
That's a pyrrhic victory - you raise their profile (but only of the main event guys), then only a tenth of the potential audience watches the fight. So, none of those people you've made aware of the guys sees the very thing that might get them into the sport.
Brand awareness is not the same as brand conversion.
It may not have an immediate impact but it could convert people to watching those guys in the future once they aren't on PPV. Would those people watch these fights without it being on PPV though, without the added media coverage of the event they may not even know the fight is occurring.