Re: How would you re-invent Sky Box Office PPV
Unless it's a fighter who has almost cross over appeal then I don't think this country will ever take to ppv culturally. We prefer a a good ole subscription! So we see Haye going into the celeb jungle to raise his mainstream profile and change the minds of people he's turned off to get Sky's proper backing to flush out Vitali. And in this country we are only talking about 15 quid for a ppv. Even though the population is so vast in the States it's amazing the business it does at $49.95 a pop.