The details in their entirety have not been signed yet,” promoter Eddie Hearn revealed to Telegraph Sport. “But for a fight of huge magnitude, like Froch-Kessler to take place, pay-per-view is a necessity.”
“There are only three potential pay-per-view fights in the UK at the moment. Froch-Kessler, Kell Brook against Amir Khan, and Tyson Fury against David Price, at heavyweight.”
What a salesman... Not a one of those is ppv and suggesting otherwise is taking the fans for mugs. This is new age promoting apparently, which is alarmingly like old age promoting!