Re: How would you re-invent Sky Box Office PPV
I wonder how many casuals will be thinking "Froch/Kessler TWO?!" during the build up. The first fight went completely under the radar.
Ero's post is spot on but I can't see them dropping the price purely because the gain in viewers won't probably make up for the loss in revenue due to the lower PPV fee. For example, 300k sales at £10 makes £3m gross. However, they just need to make 200k sales at £15 to make the same amount.
That is unless there is market research suggesting a £5 drop in price results in a massively increased number of sales.