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Old 01-23-2013, 10:56 AM   #68
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Default Re: How would you re-invent Sky Box Office PPV

Originally Posted by dftaylor View Post
We need to stop paying fighters more than they are worth. If Hearn can't mount the fight in the UK and cover costs, then he's working a stupid model.
Not necessarily.

When Matchroom decided to try and make darts into a bigger sport, I'm sure they lost money at first. The venues would have been more expensive, there wasn't a huge fanbase like there is now, they had to cover the costs for lighting, music and things like that. Everything was on a much bigger scale and it's hard to imagine they made a profit on those shows all the time. However, it was an investment. If they lost money for 6 months, what does that matter if you make money for the next 6 years?

Neither Brook or Froch are big stars who can sell 700k on PPV like Haye can. However, that's not to say they can't become that big. They just need to be promoted well to get there and if that takes a while to do but it pays off eventually, then it's the right business model.
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