Originally Posted by USA Rob
Setanta paid a huge premium for that fight as they were trying to gain subscribers, Sky did the same when they started out and BT will next year.
If Setanta had stuck around I guarentee they would have come out with a PPV model.
We don't know that for sure Rob. Setanta were also going to give us Haye/Wlad on their normal channel in 08/09.
And didn't Sky start off with a Bruno PPV?