Originally Posted by ishy
Remember Setanta were able to do Calzaghe's big fights without PPV. Setanta were going to do Haye/Wlad without PPV as well. As soon as Haye signed with Sky he was a Box Office fighter.
Not being funny but there is a pretty obvious comeback to this.
Also with regards to PPV, obviously I would rather watch Froch-Kessler 2 on PPV than it not be on at all (if that is the choice), but there seems to be a big disparity between the money fighters are demanding for big fights and the value and popularity of the fights/fighters themselves. Until that balance is addressed (which probably won't be anytime soon), PPV might be a necessary evil.