Originally Posted by dinovelvet
Wrong. The biggest fights and sport events went to Sky because they had the money to pay for the syndication. They had the money because they had the most viewers.
Sky wasn't a "specialist station" it was the biggest network in Britan and still is.
In Britain the BBC is by far the biggest TV Channel, SKY is not even close, hence the Murdochs constant bitching about the BBC. SKY 'Sports' is a by definition a specialist sports channel. And if SKY gets the highest ratings, then how comes Eastenders, Coronation Street, X Factor et al, are top of the TV ratings? Here is the 'BARB' summary of total viewing to make my point:
All four combined SKY Sports channels have 2.1% of TV viewing, BBC One on itself has over 20% and combine that with all BBC output the figure rises to over 30% excluding radio.