Originally Posted by JonnyBGoode
Really? I am pretty sure Kessler is fairly well known, as for Froch, all I can say is a lot of my friends who are casual followers at best know who he is and have actually asked me about this fight and if I am going etc.
I think it'll sell pretty well, not record breaking numbers but enough for everyone to get paid and the event to be considered a relative success.
I agree, especially with the full Sky hype machine behind it.