How would you re-invent Sky Box Office PPV

[Lazarus]

Originally Posted by alba

coming from a guy who defends, and even proactivly praises Primetime PPV.

Primetime is the future, and home of Boxing.

[dftaylor]

Originally Posted by CamR21

Agreed but I think it helps to raise fighters profiles more than being on regular sky

That's a pyrrhic victory - you raise their profile (but only of the main event guys), then only a tenth of the potential audience watches the fight. So, none of those people you've made aware of the guys sees the very thing that might get them into the sport.

Brand awareness is not the same as brand conversion.

[jackukmma]

It has to be a massive fight to start with. The undercard has to be stacked. Prices need to come down to £9.99. There needs to be a primetime like series covering the build up to the fight. If its pushed right and it's the right time PPV can work. As long as its not overkill and only the biggest fights out there are PPv then I'm fine with the ppv model, but it needs change

[USA Rob]

Originally Posted by dftaylor

But only a tiny proportion sees the fight.

Based on the numbers Sky PPV fights reguarly get a higher viewership than a regular Sky card.

[CamR21]

Originally Posted by dftaylor

That's a pyrrhic victory - you raise their profile (but only of the main event guys), then only a tenth of the potential audience watches the fight. So, none of those people you've made aware of the guys sees the very thing that might get them into the sport.

Brand awareness is not the same as brand conversion.

It may not have an immediate impact but it could convert people to watching those guys in the future once they aren't on PPV. Would those people watch these fights without it being on PPV though, without the added media coverage of the event they may not even know the fight is occurring.

[JIM KELLY]

Originally Posted by Lazarus

Primetime is the future, and caravan of Boxing.

Honestly, if the fighter isn't truly well known to the masses then it would be quite difficult to sell. Im sure they will get Froch on TV (mainstream) leading up to the fight..

[USA Rob]

Originally Posted by dftaylor

Not.

My.

Problem.

To.

Solve.

I don't want to "fix" PPV, I want an end to it.

So what is the alternative?....try not answering like a twat as well. It was a fair question.

[dftaylor]

Originally Posted by USA Rob

So what is the alternative?....try not answering like a twat as well. It was a fair question.

Try not being a twat, Rob, and I won't answer you like one.

[dftaylor]

Originally Posted by USA Rob

Based on the numbers Sky PPV fights reguarly get a higher viewership than a regular Sky card.

Based on what numbers? Give me the last ten Sky PPVs and the equivalent Sky cards where a big name was featured. Not the ten shittiest examples you can find.

[USA Rob]

Originally Posted by dftaylor

Try not being a twat, Rob, and I won't answer you like one.

I am confused DF. What exactly did you not like about my question?

Originally Posted by USA Rob

So how does the sport generate the revenues needed for its competitors and promoters to make big revenues considering combat sports struggle to gain significant support from advertisers due to the sports setup.

[USA Rob]

Originally Posted by dftaylor

Based on what numbers? Give me the last ten Sky PPVs and the equivalent Sky cards where a big name was featured. Not the ten shittiest examples you can find.

Haye vs Ruiz I would say is pretty close to Froch vs Bute. Haye did 700k from what I remember, Froch was 500k for Bute.

[Nafflad26]

When sky do a PPV they do it properly and I don't have a problem paying for it. Your not just paying for the card on the night your paying for the build up shows and the sky sports news coverage. I love the build up to a big PPV fight on box office. The behind the ropes series they did did for the Haye fights were quality.

[SkillspayBills]

When i was growing up we had great nights such as Judgement Night.

Now you'd have a build up show all week, the show was intense and the fights built up even undercard bouts. Hyped up music as they show the fighters going through paces.

The card would start at 7pm IIRC and you'd have 4 quality title fights and sometimes even more from domestic to world titles. The likes of Paul Dempsey was in his element as he asked questions and pundits debated. The music as i say built the fights up and then the entrances were dramatic as they used lights and highlight vids of fighters and the fighters took time to enter the ring. The fights we're good as well..

It's all about the product, The product has to be better. The fact is as well back then Sky didn't have these other channels and SSN. Now they have the can utilize it and also the opposition through the card needs to be better like back then.

Edit: they also linked it to a U.S card so you were paying for 11-12 hours boxing. £15 for that is fine IMO as long as quality is there. The quality in the end of PPV on Sky wasn't good enough simply not good enough.

Look at Haye vs Valuev, Groves on undercard against some unknown journeyman and Ruiz. That was it now harp your mind back to the shows across UK such as Adrian Dodson vs Winky Wright and that was just a undercard bout.

[Check my hook]

Originally Posted by USA Rob

I would like to see a build up show with live fights on Sky Sports beforehand to build into the PPV.

So you have a 2 hour show with 2 domestic titles fights and build up to the PPV from 6pm - 8pm, then you move to the live event. it gives exposure to some up and coming fighters and will attract more buys.

In this example, who will watch whilst the Champions league final is on?

[Nafflad26]

Originally Posted by USA Rob

With the return of PPV to Sky for Froch vs Kessler II, what would you like to see changed in the way PPV events are put together to try and create a better experience/value for the punter, and attract more fans to buy the event and follow the sport in the future?

Has Froch v Kessler actually been confirmed for Box Office yet?