Firpo was also literally "built up" as in there was no interest in the fight, from what i've seen, and then it was built up by that very effective publicity machine.
Yeah, I think Dempsey would have drawn a million dollar gate with Wills, Greb, Firpo or literally anyone else that the machine could possibly publicise. Primaries show little interest a year before it was made. Firpo was absolutely not who the people wanted to see in the ring with Demsey. They preferred rematches with men he had already beaten, in fact.
Lets look at the facts. Dempsy Carpintier was the first million dollar gate. Dempsey Firpo was the second. Louis Schmeling II did not quite make it as I remember. There must have been momentum behind this match?
Of course there was momentum, it was artificially generated. Carpantier is perhaps the single greatest example of pre-television momentum generated by publicity. Maybe there was a hue and cry for Dempsey-Firpo the year before, but i've seen very very little evidence of it.
I'm not disputing any of this. I'm just saying there wasn't much interest in these fights until after they were made based upon the press i've read.
Firpo was a square-shouldered slab of mass who, at over six feet, two inches tall towered above most men of his generation. He drew crowds more as a freak show than as a prize fighter, but audiences loved to gawk at him and he became a draw in the New York area. Thus he came to the attention of Tex Rickard, the foremost promoter in boxing at the time, who looked to cash in on rising interest in the fighter by pitting him against other big names. On March 12, 1923, Firpo was matched with his first world class heavyweight, former title challenger Bill "K.O." Brennan, a hard-hitting fighter who was also a big draw in New York and had twice fought Dempsey. Though over-the-hill as fighters go, Brennan was still a tough character. Still, Firpo's strength and power proved too much and K.O. Brennan was knocked-out himself in the twelfth round. After a quick demolition of overmatched Jim Hibbard in Brooklyn, Firpo was matched with undefeated Jack McAuliffe II at Yankee Stadium. Though McAuliffe was a near novice and Firpo had yet to take on a prime heavyweight contender, the Argentinean sensation (with help from the Rickard promotional machine) still managed to attract an amazing 80,000 fans to watch the fight. In June 1923, Luis knocked two fighters of little significance in two rounds each in a period of one week before returning to New Jersey for his most anticipated fight yet. The genius Rickard had put together a bout between Firpo and Jess Willard, the former heavyweight champion who stood over six and a half feet tall and was attempting a comeback. Rickard billed the fight as the "Battle of the Giants" and hinted to the press that the winner would get a shot at Dempsey's championship. On July 12, 1923, somewhere between 75,000 and 85,000 people showed up at This content is protected in Jersey to see these goliaths clash. -boxrec.
Wills. It's unquestionably Wills. I find it hard to find articles about Dempsey's prospects in the press that doesn't mention Wills.
That's how it was pitched. You can count on one hand the number of times American's are more interested in seeing an foreign national to the exclusion of an American, and it's possible that this has never, ever happened in the HW division. A foreign HW champion is a total anathema to the American public. Don't believe me, check out the horrific pitch in interest when Burns was champion, and later, Lewis. Look at the situation in the US right now. HBO are complaining that the general public can't tell the HW champion of the world and his brother apart!
But Firpo- built up or not- was the biggest draw in boxing outside of Dempsey himself. 80,000 and 85,000 were watching Firpo in non title fights in NewYork.
firpo after beating willard had undoubtedly earned his shot IMO. still I think it is fair to say that respective of their era's, dempsey has a weaker resume than frazier and holyfield.