I'm sure the data you're using to come up with that statement is more accurate than that which the channel is using.
While I take these figures with a pinch of salt; if their streaming service is doing good business, you would think they would have it up and running properly by now. They need all the viewers they can get. Shirley it can't be that difficult to just set up the webstream on a subscription site which requires log in? Primetime had it set up from day one.
One interesting thing he mentioned was making highlights and delayed footage available to terrestrial channels to raise the profile of some of the fighters.
Yeah that is a must you'd have thought. Even let Sky use the highlights on ringside - burn no bridges!