Just thinking there aren't most of the people who subscribed to boxnation first day due to renew their subscription in early may? Shrewd move gettin a huge fight like this to lure them to renew
Well at least you won't have to hear about the "Black Widow" being in the "Killzone"..... Well played to Boxnation if they have indeed secured this fight.
You would have to imagine that sky have a deal with golden boy for regular events only and that ppv events are to the highest bidder overseas to maximise revenue. Boxnation are obviously banking on keeping all their existing customers and seeing a spike in subscriptions for the second half of the year on the back of this fight.
Hope they get the spike they are looking for. Hopefully Sky now go out and get Pac/Bradley and Primetime can go and **** off.
Hopefully it will get a few new subscribers to justify going all out for this. Could double their numbers with this maybe?