one ticket over at the theater I went to was 15 bucks. A far cry from the $60-70 home PPV. On average, however, 4-5 viewers per home on average would match the pricing but overall I'd wager theater buys would tend to vastly inflate the "total buy" count if they were to be included
Then I'll pose this: if not, then that would serve to DEFLATE the overall buy count, so in that case Floyd would have to be willing to trade that for overall accessibility to the public; in which I don't know if it will produce a net positive effect or not