They have to work an angle here. He's fan friendly to watch but there isn't really a big khaz/EE fanbase in America. His english is really bad too and he's a nice guy (won't play the heel) How do they attract the non-hardcore fans to see him fight?
They will present him as a Terminator type of persona or character give him that aura of invincibility
He will sell. Two big reasons 1- His style is extremely exciting 2-He is in a weight class range that is filled with super fighters. A big part of the reason the KBROS bombed also had to do with the utter lack of talent in their division and the lack of AMERICAN competition. A 90's KBRO Duo would have been huge. Vitali vs late 90's Holyfield Wlad vs 90's Tyson. Those would have been PPV Mega Events. GGG is in a weight ranging from 154-168. Which is literally packed with super fights.
An appearance on Jersey Shore would offer mass exposure... Maybe have him KO Ronnie and The Situation.
This isn't like trying to sell Wladimir Klitschko jab-and-grab snoozefests to the general public. If they wanna sell this guy, all they need to do is show his fights.
Not sure why people say hes exciting. All he was doing was throwing hay makers and if Proksa had some power he couldve knocked him out. I really wish Cotto fights him when he moves up to MW so all this hype can stop
"1. nemesis. A righteous infliction of retribution manifested by an appropriate agent." mainstream boxing fans will pay to see homies try to wrestle titles from him (and get destroyed in the process).
As suggested, the use of Borat for promotions would work well. Just remind the Yanks what went down last time a Khazak was in town, this time (with GGG) there will be even more havoc.