How would you re-invent Sky Box Office PPV

Primetime is the future, and home of Boxing.

 

That's a pyrrhic victory - you raise their profile (but only of the main event guys), then only a tenth of the potential audience watches the fight. So, none of those people you've made aware of the guys sees the very thing that might get them into the sport.

Brand awareness is not the same as brand conversion.

 

It has to be a massive fight to start with. The undercard has to be stacked. Prices need to come down to £9.99. There needs to be a primetime like series covering the build up to the fight. If its pushed right and it's the right time PPV can work. As long as its not overkill and only the biggest fights out there are PPv then I'm fine with the ppv model, but it needs change

 

It may not have an immediate impact but it could convert people to watching those guys in the future once they aren't on PPV. Would those people watch these fights without it being on PPV though, without the added media coverage of the event they may not even know the fight is occurring.

 

:good

Honestly, if the fighter isn't truly well known to the masses then it would be quite difficult to sell. Im sure they will get Froch on TV (mainstream) leading up to the fight..

 

Try not being a twat, Rob, and I won't answer you like one.

 

Based on what numbers? Give me the last ten Sky PPVs and the equivalent Sky cards where a big name was featured. Not the ten shittiest examples you can find.

 

When sky do a PPV they do it properly and I don't have a problem paying for it. Your not just paying for the card on the night your paying for the build up shows and the sky sports news coverage. I love the build up to a big PPV fight on box office. The behind the ropes series they did did for the Haye fights were quality.

 

When i was growing up we had great nights such as Judgement Night.

Now you'd have a build up show all week, the show was intense and the fights built up even undercard bouts. Hyped up music as they show the fighters going through paces.

The card would start at 7pm IIRC and you'd have 4 quality title fights and sometimes even more from domestic to world titles. The likes of Paul Dempsey was in his element as he asked questions and pundits debated. The music as i say built the fights up and then the entrances were dramatic as they used lights and highlight vids of fighters and the fighters took time to enter the ring. The fights we're good as well..

It's all about the product, The product has to be better. The fact is as well back then Sky didn't have these other channels and SSN. Now they have the can utilize it and also the opposition through the card needs to be better like back then.

Edit: they also linked it to a U.S card so you were paying for 11-12 hours boxing. £15 for that is fine IMO as long as quality is there. The quality in the end of PPV on Sky wasn't good enough simply not good enough.

Look at Haye vs Valuev, Groves on undercard against some unknown journeyman and Ruiz. That was it now harp your mind back to the shows across UK such as Adrian Dodson vs Winky Wright and that was just a undercard bout.

 

Has Froch v Kessler actually been confirmed for Box Office yet?

 

Right here we go compare this card from December 97'

Barry Jones W Wilson Palacio UD 12 12x3
Dean Francis W Frederic Seillier KO 9 12x3
Thulani Malinga W Robin Reid UD 12 12x3
Ronald Wright W Adrian Dodson RTD 6 12x3
Ensley Bingham W Nicky Thurbin TKO 12 12x3
Eric Jamili W Mickey Cantwell TKO 8 12x3
Mehrdud Takaloo W Mark Sawyers

then over to MSG for..
Naseem Hamed W Kevin Kelley KO 4 12
Kennedy McKinney W Junior Jones TKO 4 12
Michael Clark W Roberto Nunez TKO 1 10
Danny Williams W Derek Amos TKO 4 8
Charles Shufford W Felton Hamilton SD 6 6
David Telesco W Napoleon Pitt UD 6 6
Ricky Hatton W Robert Alvarez UD 4 4
Joan Guzman W Henry Bowden KO 2 4
Jason Papillion W Wilson Smith

Now compare to..

Hatton vs Maussa

Ricky Hatton W Carlos Maussa KO 9 12x3
Matthew Macklin W Alexey Chirkov KO 1 10x3
Carl Thompson W Frederic Serrat PTS 10 10x3
Matthew Hatton W Sergey Starkov PTS 10 10x3
Geard Ajetovic W Magid Ben Driss PTS 8 8x3
Billy Dib W Imad Khamis PTS 6 6x3
Stuart Brookes W Howard Clarke PTS 6 6x2
Lee Swaby W Vitali Shkraba TKO 3 4x3
Nicki Smedley W Rakhim Mingaleyev PTS 4 4x3
Amer Khan W Donvill Hendricks PTS 4 4x3

Obviously lot of those 4 round fights on either card wasn't shown but look at the difference in quality and quantity. Vast and thing is that PPV was one of the better ones in recent years.