Canelo agreed to multi-year deal with everlast...

Discussion in 'World Boxing Forum' started by icha, Feb 7, 2014.

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  1. icha

    icha Active Member Full Member

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    Mexican boxer Saul ‘Canelo’ Alvarez has signed a global endorsement contract with equipment brand Everlast.

    The former WBA and WBC light middleweight champion, ranked 32nd in SportsPro’s 2013 list of the world’s most marketable athletes, has agreed a multi-year deal to wear the brand’s gloves in fights and train with its equipment.

    Everlast, which recently constructed Alvarez’s personal gym in Southern California, will also use the 23-year-old in its global consumer and retail marketing initiatives.
     
    icha, Feb 7, 2014
    #1
  2. buckdacious

    buckdacious Sin~City punks!!! Full Member

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    Good for him! Hes gonna be one of the future ATG's in my eyes. and at only 23 will be keeping boxing up and running for a long time, might as well take some govles with ya
     
    buckdacious, Feb 7, 2014
    #2
  3. bballchump11

    bballchump11 2011 Poster of the Year Full Member

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    congrats
     
    bballchump11, Feb 7, 2014
    #3
  4. Regenerator

    Regenerator Member Full Member

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    What happen to Under Armor?
     
    Regenerator, Feb 7, 2014
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  5. Kush

    Kush Obsessed with Boxing Full Member

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    He should've held out until MJ called
     
    Kush, Feb 7, 2014
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  6. R6_Ninja

    R6_Ninja Member Full Member

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    They don't make gloves/boxing equipment

    He's probably signed to a clothing deal with UA and a gloves, pads, boots etc deal with Everlast
     
    R6_Ninja, Feb 7, 2014
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  7. ElCyclon

    ElCyclon Obsessed with Boxing Full Member

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    That is pretty impressive, he is right behind Pac (#31) on the most marketable athletes list

    The only 2 boxers on the list.

    Props!
     
    ElCyclon, Feb 7, 2014
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  8. R6_Ninja

    R6_Ninja Member Full Member

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    What?

    Mayweather isn't on the list?
     
    R6_Ninja, Feb 7, 2014
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  9. ElCyclon

    ElCyclon Obsessed with Boxing Full Member

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    NO (took a quick peek and didn't see him on the list).
    :conf
     
    ElCyclon, Feb 7, 2014
    #9
  10. YCGS

    YCGS Boxing Addict Full Member

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    Haha. Solid burn
     
    YCGS, Feb 7, 2014
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  11. ElCyclon

    ElCyclon Obsessed with Boxing Full Member

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    Canelo should surpass Pac by the same time next year!
     
    ElCyclon, Feb 7, 2014
    #11
  12. Golden Boy 360

    Golden Boy 360 Boxing's Biggest Cash Cow Full Member

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    what did he wear before?
     
    Golden Boy 360, Feb 7, 2014
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  13. icha

    icha Active Member Full Member

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    reyes gloves...
     
    icha, Feb 7, 2014
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  14. The Devil

    The Devil Well-Known Member Full Member

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    Mayweather (in)famously doesn't have any personal endorsements. Is it really any wonder though? I mean, who wants a woman beating, child grooming, conman to endorse their products?
     
    The Devil, Feb 7, 2014
    #14
  15. Golden Boy 360

    Golden Boy 360 Boxing's Biggest Cash Cow Full Member

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    well im watching his fight against lopez and he has grants on

    he also wore grant against mayweather and mosley
     
    Golden Boy 360, Feb 7, 2014
    #15
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