I think it breaks it also. It appeals to literally everyone. Every demographic. Also the promotion through social media is terrific for the sport.
4 million.....sounds extremely high but EVERYONE is going to buy this fight and be showing it in different venues around the globe. In the US this fight will be a MUST see due to all the hype that has been generated over the years. I could be wrong.....but I think it's going to be a massive event that everyone is going to try and be a part of in one way or the other.