There's strong talk of this being announced again and even stronger talk of BN finally unveiling their PPV product. Given they have no ability to hype the fight and how much of a stinker the first one was, would anyone expect there to be more than 50k buys?
99.99% of the UK public have no idea of the existence of Boxnation and most of the 0.01% will never subscribe. The channel will never be financially viable now as word is widely out there that the channel is pony.
I think Boxnation going PPV it defeats the purpose. The boxing fans are already paying the subs and on top of this they will more than likely look at maybe anything from £10 up for the fight thats too much as it is for any fight its crazy after your already paying a sub to it. Sky can get away with it as they are not confined to boxing but a boxing station doing PPV people wont accept that ****.
It will be free for people who already subscribe. The PPV is just looking to attract those that cba to fully subscribe but want the odd fight.
If you are already a Boxnation subscriber you will get the ppv for free (effectively). Frank has previously mentioned that the way this will work is you will order the fight through sky just the same as a non subscriber but your monthly subscription payments will be modified to subtract the ppv cost.
If it's included with the subscription then fair enough. I agree that this is a tricky sell given the boring first fight and Boxnation's inability to promote a fight on their platform.
That is what should happen as well with existing Sky Sports Subscribers. Fish not shafting his subscribers is a stark contrast to Kell Brook's Eh D i.
Despite it being an unexciting fight, this is still a genuine contest, a potentially competitive fight, not a foregone conclusion.
Let's be fair mate, the only excitement in this fight is the Fury Press Conference and Twitter antics. It will be another pile of t urd