Just checked and it appears that the Whyte vs Parker fight has generated around 474,000 PPV sales. 28 July 2018 Dillian Whyte vs. Joseph Parker This content is protected 474,000 [190][191] Looks like Whyte and Hearn made the right decision.
I know that PPV's are generally split 50/50 between the boxers and the broadcaster. So at at cost of 20 pounds per PPV that works out (based on 400K sells) to 8 million pounds total, 4 million pounds to the boxers. Of this, how much would Whyte get? I assume it would be less than than the 4 million total. If we say that Whyte gets 3/4 of the PPV. That would give him earnings of 4 million pounds from the fight (1 million guaranteed purse). This would make him the 3rd highest heavyweight earner after Joshua and Parker. Not bad for a brawler.
Matchroom take 20% apparently? But there's other revenue streams, the gate, overseas rights sales, was it on PPV in NZ? Etc. I'd guess this was 50/50 or thereabouts between the fighters?
From what Eddie has said, Matchroom take nothing from the PPV (although this might not be completely true) and it is spread 50/50 between the broadcaster and the boxers. Then with the boxers, I know that the PPV is not equally spread (this is where AJ makes his money and why he got the vast bulk of the UK PPV money from the Parker fight - Parker got all the AUS/NZ money). The fallout of all of this is the AJ and Whyte are now never going to fight in the US/rest of world, unless it is extremely profitable for them. For AJ, he might fight in the US as it would increase his exposure/brand and thereby his ability to generate more money out of boxing but Whyte is nowhere near as marketable so he is likely to stay fighting in the UK. I had hoped to see a Whyte/Miller matchup in the US but I think this PPV means that the chances of that happening are zero. I would hope that the Miller/Chisora matchup could be planned in the future. It would show us if Miller is a creditable contender or just a pretender as his style is made for Chisora.
Matchroom, of course, made the right decision for their business. but for the sake of boxing, it is not good that a card as **** poor as that did good numbers
I think it could easily happen in the US and if Hearn had his way that could be where it takes place. The U.K. Market is delivering in a big way, but it's a finite commodity s a danger of over saturation and viewer fatigue, especially when it comes to PPV. Hearn needs to build his fighters in other markets in my view and he also has the DAZN obligations to fulfill. Hearn has 4 US dates per year where he has a larger budget to play with. Maybe enough to get Miller Whyte, although the bigger block would be the lack of a title shot with AJ on the line because that's where both guys want to be heading and Whyte is already on the box seat for April.
My understanding is (although I don't have any definite, reliable sources) that Whyte got at least 60% if not more.
Clearly it was the right decision as you say. 474K at £19.95 is a total revenue of £9.45 mill. Add another million for ticket sales if the average ticket was £50, throw in overseas revenue, advertising and merchandising your probably looking upwards of £12 mill at least or $15.5 mill USD. In comparison to $400K vs Pulev and probably not much more for Ortiz then clearly the Parker fight made way more sense. Also explains why Hearn was willing to pay Wilder $7-8 mill for Whyte. I could see Wilder/Whyte doing way more than Whyte/Parker did as a title would be on the line. Might even do close to a million buys.
I can't agree that the card was poor. In hindsight, it was a great matchmaking which delivered a great night of boxing. I do however agree the names were less than stellar before the fights and this comes down to what is required for a PPV. Great names and great matchmaking is for me paramount for a good PPV. Titles being on the line add to the recipe but are not essential. Adding Kell Brook to that card does not do anything for me. For the majority of people, I think adding Dave Allen was an improvement to the card. The Joshua card is going to sell irrespective but for me, for it to be a great PPV, it has to have another world title fight on the card all PPV's are not equal and the Joshua ones have to be the gold standard if Matchroom wants to continue the recipe.
fair enough, this is how i see it; Whyte/Parker = not a good fight, Chisora/Takam = brilliant, taylor = mismatch and predictable, Buatsi = see Taylor, Benn/peynaud = was okay, but it was an area level fighter against a journeyman, Webb/Allen just had a satisfying ending, & Fowler got a decent KO. i just don't see how that is a good night of boxing in any way shape or form. Ever since the Joshua/Whyte card, which was brilliant from the second from 1st fight until the last, they have all gone downhill progressively. i like the look of AJ/povetkin card so far though
You are probably right. On paper, the Whyte vs Parker PPV was not a great one and that Matchroom was saved by their matchmaking (something you cannot always rely on). I think the AJ/Povetkin card needs a couple of extra's though. One world, one domestic. I would like to see Buglioni/Burton for the domestic clash and maybe a world title bout in one of the lighter weights.
Conspiracy theory time. Hearn shifted Brook to the AJ undercard because he's worried that Povetkin isn't a sexy enough name to shift the tickets...
Yeah Whyte v Wilder would do big numbers in the UK. Not sure how well it would if was on a Matchroom US show though as it would be early hours which would effect the buyrate.
Seems credible although I think Brook's stock had dropped badly and he probably would have to fight on this card to regain some ground if the Brook/Khan fight is to be a PPV. (Damn! You now have me believing in conspiracy theories.)
i don't mean on paper, although on paper it's the same. i meant in terms of what actually transpired. Yeah, i'd like to see a couple more added, but it looks like it's heading towards a decent card. the sort of fights you mentioned and the Olympic prospects in some proper fights, i'd be happy with it
