Will ITV market the Eubank-Degale fight properly?

Discussion in 'British Boxing Forum' started by murphman22, Jan 6, 2019.


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  1. murphman22

    murphman22 Active Member Full Member

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    To my mind, they did a terrible job with Groves-Eubank. I personally think they are sitting on a gold mine, they just need to follow Sky's model. Obviously, they have other priorities but a show a week for a month on ITV1, a gloves are off/staredown and better marketing in general and they could do massive numbers.

    Eubank is hugely marketable to the wider public as well. This isn't a thread to discuss the merits of the event as a PPV, rather what they can do to make it more of a success. They have the ability to do far better sales than BT because they hit a massive audience and it could be better for fans because competition drives quality. At the moment Sky know they can do 5-6 PPVs a year and they will always get 400k-1m buys. The fact they get these numbers has little to do with Matchroom and alot to do with Sky pushing the fight on every channel they have available.
     
    murphman22, Jan 6, 2019
    murphman22, Jan 6, 2019
    #1
    Hugo98 likes this.
  2. Wig

    Wig Boxing Addict Full Member

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    Ok.
     
    Wig, Jan 6, 2019
    Wig, Jan 6, 2019
    #2
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  3. Sugar 88

    Sugar 88 Woke Moralist-In-Chief

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    Either way Prince Naseem is telling one of Eubankss or Deagaless to retire.
     
    Sugar 88, Jan 6, 2019
    Sugar 88, Jan 6, 2019
    #3
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  4. ClemFandango

    ClemFandango Member Full Member

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    Wheres the best place to advertise? Sky and BT have an advantage in they can stick adverts in the middle of football matches and hit the target audience. Where do ITV hit these people, personally I havent watched ITV in years, its truly dire. Do Keith Lemon fans and people who wonder who Ken Barlow is ploughing really give a damn about boxing?
     
    ClemFandango, Jan 6, 2019
    ClemFandango, Jan 6, 2019
    #4
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  5. murphman22

    murphman22 Active Member Full Member

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    While I admire your comedic spirit and acknowledge your underlying point, any form of marketing is better than none surely?! Secondly, boxing does good numbers on terrestrial tv and always has. Couple this with Eubank Jnr (given that everyone over the age of 30 knows who Eubank Snr is) and they are able to hit the right type of casual. As a said, they have to wet the appetite by doing some sort of fight camp show which follows both boxers. You don't even need to be a boxing fan to watch that and whack in one of those across the table things as well. Its not like ITV don't have the space for content.
     
    murphman22, Jan 6, 2019
    murphman22, Jan 6, 2019
    #5
  6. I Shot JR

    I Shot JR Boxing Junkie Full Member

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    Outside of Good Morning Britain ITV really do lack outlets to promote sports to a mainstream audience. This will do fine on PPV I suspect even with the minimal promotion ITV will give it.
     
    I Shot JR, Jan 6, 2019
    I Shot JR, Jan 6, 2019
    #6
  7. Jurgen

    Jurgen Pay Per Pudding Advisor banned Full Member

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    They can advertise this fight every advert break for 6 weeks, do Haye to Haye every day, bring back Richard & Judy for both to appear every day, both appear on ITV News 8 times per day and I would STILL not buy it - even for 1p.

    No matter what they do - a stale turd is worthless.
     
    Jurgen, Jan 7, 2019
    Jurgen, Jan 7, 2019
    #7
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  8. carlingeight

    carlingeight Active Member Full Member

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    Prime time adverts on ITV1 is all they need to reach enough people. My parents watched Eubank Sr in the 90s like half the country did, but it doesn't mean they are going to pay PPV to watch his son just because of good marketing.

    The only way to get a good crossover audience for something like this would be to show fights on freeview first. I still can't believe they didn't put the Quinlan or Yildrim fights on ITV1.

    So yeah, I don't think much can be done to boost numbers for an exhibition fight against DeGale. Even if they started putting documentaries out and everyone watched them, it would just lead to people asking why this fight is even happening.
     
    carlingeight, Jan 7, 2019
    carlingeight, Jan 7, 2019
    #8
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  9. nurological

    nurological Boxing Junkie Full Member

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    ITV done give 2 ****s really. They got the WBSS for virtually nothing and made money off it by doing virtually nothing.
     
    nurological, Jan 7, 2019
    nurological, Jan 7, 2019
    #9
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  10. nurological

    nurological Boxing Junkie Full Member

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    Haha yeah i can just imagine the 24/7 narrator now 'Degale relinquished his title for bigger opportunities'
     
    nurological, Jan 7, 2019
    nurological, Jan 7, 2019
    #10
  11. Willis Brown

    Willis Brown Member Full Member

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    Marketing in any business is crucial but let’s be honest boxing is a niche sport ! Sure there are a couple of boxers who perhaps are perhaps mainstream but let’s be honest Degale and CEJ are not in that league! Eubanks Snr lived in a different time and his eccentric behaviour propelled his image , he was an impersonator’s dream but sadly the days of vaudeville have passed. Junior tries to be newsworthy and probably plays the social networks well but most of those types are savvy enough to not pay for content ! This is a decent domestic fight and whilst I have some interest I will not be spending anything to watch it.
     
    Willis Brown, Jan 7, 2019
    Willis Brown, Jan 7, 2019
    #11
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  12. Jurgen

    Jurgen Pay Per Pudding Advisor banned Full Member

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    Tickets go on sale at midday - of course World Championship ticket prices as expected for the Irrelevant Body Odour Belt :asskisser

    [url]http://www.boxingnewsonline.net/james-degale-vs-chris-eubank-jr-tickets-information/[/url]

    All mugths form an orderly queue
     
    Jurgen, Jan 7, 2019
    Jurgen, Jan 7, 2019
    #12
  13. kobashi

    kobashi Well-Known Member Full Member

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    why cannot they not pay for advertisement time on Sky Sports Channels?
     
    kobashi, Jan 7, 2019
    kobashi, Jan 7, 2019
    #13
  14. ryuken87

    ryuken87 Active Member Full Member

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    Because it's expensive. A prime time advertisement slot can cost over £1000 for 30 seconds.
     
    ryuken87, Jan 7, 2019
    ryuken87, Jan 7, 2019
    #14
  15. nurological

    nurological Boxing Junkie Full Member

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    Looks like they are selling pretty well already
     
    nurological, Jan 7, 2019
    nurological, Jan 7, 2019
    #15
    Jurgen likes this.
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