DAZN USA increasing subscription price to $19.99

I don't know anyone who would be happy to part with $100 for a whole years worth of subscription. Regardless of whether over the term, it works out cheaper than paying $20 a month. From a customers point of view, he wants a monthly subscription that he can control and cancel when he wants. Asking a customer to pay $100 upfront is just not going to work imo.

Then you have the price of increase of $20 a month if you want to pay monthly, its just going to put customers off. From both yearly and monthly options.

Do they really think the customer will feel like they're getting value for money if they sign up for a year for $100 or monthly for $20. Both options are unattractive especially as they proudly boasted about the $9.99 a month, first month free, model they were going to adopt.

 

I just saw this on Twitter, it pretty much sums it up perfectly.

DAZN creates $20 PPV boxing fans should be happy.
DAZN for a $100 yearly subscription is a steal.
If your bitching, you clearly aren’t a fan, have an agenda, or you are extremely bored.
If you can’t afford $100 per year, spend less time on twitter and more time working

 

Can see both sides of the argument on this.

DAZN is still cheap but IMO it ought to cost less than traditional PPV's in the UK, streaming for me is still vastly inferior to watching on traditional TV for a variety of reasons.

 

If I was a boxing fan used to paying between sixty and a hundred dollars a pop for PPV then paying a hundred dollars a year for Canelo, Golovkin, Joshua, Usyk and so on would feel like an absolutely unbelievable bargain.

The domestic comparison would be getting Joshua, Brook, Bellew, Whyte and so on for twenty quid a year. I'd take that.

 

It does.

 

Haha, yes mate I'm aware of that.

 

I get that it's still cheaper than other platforms but when you come into the market with a big fanfare about how "DAZN is only 9.99 a month! And you get the first month free!", to go back on that, you can understand why fans would sceptical on signing up or continuing their monthly subscriptions.

Consumers also don't want to pay upfont for a TV streaming service like DAZN. Would Amazon or Netflix would be as popular if they asked subscribers to pay upfront for the whole year. Customers want flexibility.

 

If I can add,

But the bargain, the USP at the start was $9.99 with the first month free. To increase the monthly now, just seems a bad move from DAZN

 

Loss leaders happen all the time. New electronics store opens - selling brand new televisions for half price. New supermarket: 50% off all food and drink opening weekend. Online clothes retailer: brand new Levi's at twenty quid a pop one day only.

I don't see the big issue when the net result is still an incredibly cheap deal.

 

Yeh when people say its only 20 a month and it is a good price. and to pay for it yearly is even better. The issue is for hardcores because boxing is getting so expensive because alot of them will still purchase the ppvs and get by showtime monthly plus espn and espn+

 

I can see both sides of it. I paid £12 a for Boxnation for years and there were some months when they didn't even have a live fight on! But I thought it was worth it for the big foreign shows that no one else picked up.

Thing is though, the money DAZN is throwing about isn't sustainable, and I won't have anyone tell me otherwise. Apparently they have offered Klitschko £60m for 3 fights, are you mad!?

That's c. $80m for a years work. Regardless of what price the subscriptions are, Wlad isn't bringing that many fans with him.

These headline grabbing figures must be balanced elsewhere and I share the concern that the balance comes from the opponents. Stick a binman into the blue corner and give him $30k for his troubles, is that really an improvement?

Still, it's not fully our concern in the UK just yet so let's wait and see how it pans out

 

If they get 20,000,000 subscribers at $20 a month that's $400,000,000 every month before you add on sponsorship and advertising. Netflix at present have 140,000,000 global subscribers. You do the math from here.

 

If

 

They will expand to over 20 countries by 2022 and already hold 7 figure subscriber rates in some territories. That figure of 20 million I plucked out of thin air is a very low estimate. Look at the Netflix chart growth rate and you will see they took almost three years to take off. Dazn is only 6 months old.