Joshua vs Ruiz Jr is official

Horrible pointless fight, Joshua KO in 3

 

Ruiz is too small and short, AJ will ruin him.

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I thought Andy was American?

 

The stars and stripes gives it away... I'm guessing he's Mexican/American.

 

Or they just left it on when they pasted Ruiz over Miller?

Nah, I guess this is Eddie trying to have his cake and eat it. Keep the US v Uk theme but snag as many Latino fight fans as possible by stressing Andy's Mexican ancestry?

 

He's American according to Boxrec. Born in California.

 

Hearn should forget about Latin fight fans and market this to FAT people.
Especially in the U.S., where the fat population is huge.

Make Joshua into the villian, the narcissitic bodybuilder and a bully. Have AJ make some nasty comments about Ruiz's body.
.... Ruiz is the fat boy coming to take down the bully, for the rights of fat people everywhere.

That's how to promote this.

 

If you're overweight,
Or just pleasantly plump,
Come watch Ruiz,
Cause he's gonna thump,
A chiselled brute called AJ,
So whilst he brings the hurt,
Sit back on your couch,
And enjoy that dessert,

 

Disappointed it’s not Hunter to be honest.

 

Lost absolutely all interest in this fight now, that is just lame, with all due respect to Ruiz.

The biggest and most interesting heavyweight fight of the summer is now arguably Usyk v Takam.

 

Oh dear, it's getting really hard for them with the flags these days. Which 'nationality' are they again? Which local 'demographic' market is available to exploit? Should we put the Nigerian flag up too? Will that turn away the English muppets that fund AJ? Or do we wait until we fight in Nigeria for that? Do we change the poster for the Mexican audience and make the Mexican flag dominate? What if the 'Americans' see it, will we get a PPV backlash? Will that be compensated for by the extra Mexican PPV?

 

Geotargetted imagery is the answer. Depending on the IP address the fan either sees the Stars and Stripes, the Mexican flag or, as per the new marketing strategy outlined above a picture of an overweight man sitting on a couch eating a cheeseburger.

Jarrell, we have a job for you!

 

Nationality and heritage are different things. Some are proud of their heritage and want to reflect it as well as their nationality. It's not a recent thing. This has been going on in boxing for a very long time...

 

Two months on from the official announcement ....
.... fight turned out to be a lot more interesting than first predicted.