The Sky Sports News effect is getting smaller everyday. Social media is what matters now. You use it to drive viewers and PPV buyers.
Such as? I would argue he doesn’t have the same profile Buatsi, Kelly, Fowler. The Sky and Matchroom marketing machine leaves most other promoters in the dust. I would argue even the likes of Sims Jr has a similar profile over here to Yarde.
Fowler? Kelly? Buatsi? These people are totally unknown in the mainstream. Complete no names. Only have a little buzz on social media just like Yarde. And the Sims Jr part is just laughable.
I feel like people overrate this Sky thing nowadays. These Matchroom prospects are doing tiny numbers on Next Gen shows. Look at Yarde and Dubois numbers on social media and their fight views compared to the Matchroom prospects. Yarde and Dubois are generally doing bigger numbers. The Sky thing is dying out.
This is a laughable post- Buatsi was an olympian, so although I dont agree I will put him to one side. But if your honestly trying to claim that Kelly, Fowler and Sims Jnr are bigger names then Yarde then you must be on drugs. This sky machine your referring to does not exist - your living in a fantasy place. They fight on Sky yes, but there is no drive being them and why would there be...none of them have any mainstream potential The only fighters who get the treatment are AJ and Whyte currently.
Kelly's last fight vs Robinson has got 88k views on Skys YouTube. Yardes last bout vs Reeves has got 510k views on BTs YouTube.
After his stint on Love Island, he’ll be pushing Tommy Fury out to fight. Riding the crest of that wave.
Have a day off for reference as a mainstream example. Anthony Yarde has 3k twitter followers Joshua Buatsi has 51k twitter followers. Josh kelly has 58k twitter followers Fuwker has 53k twitter followers. As a rough guide social media often shows a gauge to what kind of mainstream following a fighter has. And by 10k viewers you mean fighting on the undercard of AJ pulling in over a million PPV buys. OK then.
Oh the old twitter followers rule of thumb. They mean when they headline NXTGEN which is their show not AJ’s,they don’t do numbers.Yarde headlines his own shows and does more.
Does he?? Got any proof of viewing figures? Any reason Frank didn’t get Kovalev over here? Surely Yarde is ready to carry a PPV against a known fighter such as Kovalev. Would have only needed 250k buys to match the bid.
I dont think they had any choice other than Mother Russia You have an argument for the fighters you mention for sure... But Simms Jr Thats mental
Just for some sense of realism. Yardes account got hacked a few weeks back. So he deleted the account and started again. He did have somewhere in the region of 50k followers.