How did DAZN mess up so badly?

Probably as soon as they decided to spend money on boxing. In every territory other than the US, they seem to hold rights for actually popular sports.

In the US, they're reliant on a niche sport.

 

They were unlucky. They release a Netflix dedicated to sports and less than two years later, sports are frozen for months because of a virus.

 

this where boxing could be the right investment, but the can´t make it work.

 

Boxing is a bad investment for a streaming service. What other sport has 4 major governing bodies and numerous opportunities to jump up and down in weight to duck the best opposition if you want?

Imagine Man City and Liverpool deciding that weren't going to play each next year. Nope.

 

Didnt the make big moves earlier in the year in other boxing markets like japan, I think covid hurt them bad

They put on a ton of great fights in 2019

Wasn't showtime losing their shirt on the floyd deal and basically demanded the canelo figh

Dazn overpaid canelo and are trying to throw their weight around but have no leverage

In canelos defense they tried to get smith and Saunders

 

Truth is that they thought that the USA general public would go high on the service but they don’t understand that most of the USA doesn’t care about boxing, same thing with hearn and matchroom usa, he failed on that part.

 

Remember when GBP jumped to SHO and put on those triple and quadruple headers?
Their ratings went up and SHO was actually rivaling HBO´s ratings at the time.

Not all fights were great matchmaking, but those cards were stacked with name value. Right now the best GBP could offer DAZN was Ortiz Jr vs Vargas as a headliner... That is ESPN FNF type matchmaking.

They need to put more names on cards.

 

Exactly this.

 

I don't think that'd work as well now. People are sick of boxing's BS. It's been this way for decades and if it doesn't look to unify and reform then there's a real danger of it falling further behind other sports.

 

Should I renew? It's coming up. Inoue is with Top Rank/ESPN now, so I don't think there's a point.

 

If I were signing boxing to a streaming service it'd be locked in tournaments like the Super 6 to try to prevent ducking/being fleeced by a powerful promoter and their star.

 

I was wondering how the people that subscribed to DAZN based on the Canelo / GGG trilogy are feeling right now. Do they feel they have gotten their moneys worth or do they feel ripped off? Has the service provided better fights than FNFs or TNFs? I was tempted to give it a try, but I doubted DAZN would deliver Canelo / GGG calibre fights. Canelo / Saunders was intriguing for a minute but it sounds like they wanted BJ to eat the entire lost revenue. What are the best fights DAZN has broadcast in the last couple years?

 

They invested into Alvarez, but the guy can't win without DLH shenanigans.
Kovalev fight was a fiasco. They literally fought a drunk, who didn't even bother training. Not to mention people had to wait for over an hour for the UFC fight to finish.
I unsubscribed right after that trash.

 

Boxing in Japan is dominated by Free TV for big bouts, all the big names have their own links to a free TV channel, so it was always going to be a hard market to win in. They could have chased the small promoters, but the reality is that Japan is a hard market to crack there (hence TV Tokyo, Asahi and SKY A tossing in the towel). Certainly POSSIBLE but very tough.