CONFIRMED - Matchroom leaves Sky Sports for DAZN

No doubt they will look to get other sports when the rights become avaliable. They are serious about this and if you look at other countries you can see they are not some fly by cowboy outfit that will be gone in 12 months.

Can they get Premier League Football? Maybe not but they will certainly try. They won the rights to Serie A in Italy beating Sky Italia.

The new Bundesliga deal is a joint deal with Sky Germany and DAZN.

I wouldn't be surprised if the next EPL deal they replace BT and its DAZN and Sky as the 2 broadcasters with the majority of games.

I'm not convinced Amazon want EPL rights and they are happy with the games they already have. The cost for more rights just doesn't make sense to Amazon when there sole aim is to drive people to subscribe to amazon prime.

People have mentioned Amazon for quite a while now and I've yet to see them do anything major when it comes to sports rights. No huge broadcasting deals which costs hundreds of millions even billions as amazon prime subscriptions simply do not cover those costs.

 

Possibly. In Germany DAZN is on Sky Q

 

What surprises me is how much money DAZN are prepared to pay for Boxing rights. Boxing isn't that big of a sport but for some reason they believe in it. No other broadcaster would come close to paying matchroom 9 figures. Sky a broadcaster who have been in the business for decades know the value of sport and would know how much value boxing brings to them but they would never try and match what DAZN are paying.

Is it because they needed to give Hearn way over the market price to get him to leave Sky?

I think its Eddie Hearn selling his plans for a global promotion where his running shows all over the world and DAZN for whatever reason are sold on it.

Obviously there is AJ and he will be on DAZN eventually but isn't that after his had the two biggest fights vs Fury. Anything after that while would still be big attractions as AJ is a draw and his fights would generate new subscribers no fight will do the business that AJ v Fury will.

As a boxing fan it's great that they are putting so much money behind it but I do find it strange. It's a sport which you need genuine cross over box office stars if you want to move the needle but it's not easy to create those stars.

Just noticed there is new ifl interview with Hearn which he addresses this DAZN story.

He doesn't confirm they have signed a deal with DAZN. He says he told Coppinger before the story came out which parts of the story were incorrect yet Coppinger still ran with it.

You have to think Coppinger's source is someone at DAZN.

Hearn confirms Matchroom media will be running the production of shows regardless who the new broadcaster is. That does explain why the offer would be so big as production costs are huge that eats into the budget.

If Hearn was adamant that matchroom media do the production I don't see how Sky would ever have agreed to that. The reason Sky have never got the rights to the UFC is because Sky wouldn't budge on letting the UFC control production for the UK shows.

PBC did their own production initially and were bleeding money as the costs for high end quality production which is better than what we have already is huge.

 

Really with the budget he's going to have, it's got to be world title fight ( 3 minute rounds ), at least, on every show. The PBC are struggling to get shows and his US shows tend to have at least one title fight. If he started putting on Don King style multi championship fight shows regularly, I think people will sign up once word gets around. If it is all domestic stuff and eliminators, its finished.

 

The UK fighters are so limited so i cant see many of them going on with top opponents. Okolie aside who is ready to really fight at the top level? Warrington? I think its insane they have given him so much money for the UK stable unless its included in the original deal?

 

Back to post fight interviews like he used to with Johnny The Shill serving tea and biscuits to the pundits.

 

That would be the ideal option, no more of one UK promoter being the be all and end all on Sky Sports. We had almost 15 years of Frank being the main man on Sky which in hindsight wasn't too bad compared to Eddie's reign of terror over the last 10 years that followed.

 

Jesus christ how did I forget.

James Tennyson as well who is going lay Gervonta Davies the **** out

 

I agree, this is who any emerging subscription based channel should be signing up, there is a huge market for these social media boxing events. Hearn actually missed a trick not signing them all up to multi-fight deals after the KSI v Logan fight.

1.5 million buys @ 50$ = 75,000,000.


Along with all the great fighters from the past who are coming back for exhibition fights.


The Tyson v Jones sparring session also did over 1.5 million buys.

Eventually the novelty will wear of for these type of events, but a KSI v Jake Paul fight probably does bigger numbers than AJ v Fury in terms of PPV buys.

 

If that helps generate subs/money to make top fights then im all for it.

 

I have one of those TCL ones. Probably could do something with the iPad but I’m not the most tech savvy.

 

Do you know the model number?

You can buy a cable for about 10 15 quid to hook it up unless its a smart tv?

 

Part of that is because DAZN came in and paid big money that Sky did not want to compete with.
He had to beg them to put up the money for smith vs Ryder as it wasn’t PPV and he wanted it on free tv but Sky wouldn’t pay the number for the fighters.

With this deal he can bankroll the entire uk market and make some very good fights. Most of his US cards have been very solid

 

Agreed but if they buy into the big fights not many sports beside football get 200-400k active viewers like they do on PPVs at Sky. It’s a really low buy in sport for the amount of viewers you get.

It’s also a global sport which suits their platform perfectly. Not one country in the world wouldn’t enjoy people having a tear up. NFL is US only, basketball is minimal, rugby is uk and Oz, football is global but costs a bomb.

boxing is perfect as allows you to gain worldwide traction. Subscribers globally and build a core business before branching into other sports.