DAZN buying BT Sports back on it seems

Discussion in 'British Boxing Forum' started by TBC-ASAP, Jan 12, 2022.


  1. TBC-ASAP

    TBC-ASAP Boxing Junkie Full Member

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    If they could it would cover nearly all my sports in one.

    Just need Indycar, Nascar and Cricket.

    Obviously the boxing content on Sky, but you wouldn't be paying £35 a month for that
     
  2. Scissors

    Scissors Posts are sponsored by Matchroom Full Member

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    Anti matchroom brigade celebrating but in my opinion this is bad for boxing. We would have finally had Frank and Eddie on the same platform and you’d imagine one less subscription (how financially beneficial it would’ve been who knows).

    Now we’ve still got Probellum on whatever platform, Sky and Sky PPV, BT and BT Box Office, DAZN and probably a PPV platform coming to them so they can compete on the biggest scale and then never mind your channel 5’s, boxnation, fight TV etc.
     
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  3. Dragon Punch

    Dragon Punch Boxing Addict Full Member

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    Rough old week for Matchroom FC.
     
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  4. TBC-ASAP

    TBC-ASAP Boxing Junkie Full Member

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    Tbh it is more the arrogance of hearn. If he was less of a smug ass hole i wouldn't be enjoying schadenfreude
     
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  5. alpo1

    alpo1 Well-Known Member Full Member

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    It's better for boxing if different platforms are fighting for dominance.
     
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  6. Trafford

    Trafford Well-Known Member Full Member

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    I dont know for certain but i understand it was Premier League, Champions League, UFC, Tennis, WWE. There were also smaller rights they were interested in but they are the subscription drivers.

    I am not sure which rights are up but DAZN think it allows them to enter the market slower.
     
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  7. Trafford

    Trafford Well-Known Member Full Member

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    i would like to go into detail in a longer format but dont currently have time. As a point with a Tech subscription business providing you can show increased market cap and growth the debt it irrelevant. As of 2018 Netflix were $48billion in debt. They had a company valuation of $ 167 billion. They had never turned a profit.

    They now hold so much of the market their competitors are leaving the market. Eventually there will only be a few streaming companies left. Aslong as DAZN can keep raising the debt level and drive subscriber base they wll be well positioned due to the lack of competition globally and the ability to move in and out of markets as demand changes.

    The price point in the UK is sustainable in the short to medium term 2-5 years by which time they expect to have expanded into other rights. As a business they only really launched in 2018 and are a very new business. 2 years is incredibly short term in the scheme of things given they see 10 years a medium term in there business growth plan. They can keep subsidizing markets providing they delay the content increase.


    They have over 11 million global subscribers with annual revenues of close to $1.3 billion. They have plenty of funds providing they pedal slowly and only buy the rights they know generates subscirbers.

    To make the Matchroom deal break even they need 225,000 active UK based subscribers and they are currently achieving that without being subsidised by ROW.

    In terms of churn it is very likely people forget to cancel particularly at a low price point. As a random bit of perspective it takes the average consumer 7 months to cancel an unwanted gym membership. With 85% of consumers cancelling within 3 months of a service no longer being deemed needed. Providing DAZN can put on a card a subscriber wants to watch each quarter the churn will be low.

    On a side note I personally know 3 people that subscribed for BJS vs Canelo that have never watched another fight and not cancelled.
     
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  8. Trafford

    Trafford Well-Known Member Full Member

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    Fair play mate.

    My honest opinion is we will eventually get a system where a service like DAZN will hold most of the key rights to sports globally and charge one set price which will be much cheaper than Sky or BT.

    Granted it might not be DAZN but one of these streaming platorms will eventually crack it.
     
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  9. nurological

    nurological Boxing Junkie Full Member

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    Maybe youre right. Sports is a weird one. Usually having competitors brings the price down a bit for consumers but the opposite seems to be the case for sport. So maybe if somebody monopolises it we may get it cheaper?
     
  10. Jurgen

    Jurgen Pay Per Pudding Advisor banned Full Member

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    Track record of DAZN indicates huge increases for subscribers and this failure is great news for exsisting BT subscribers and boxing fans.

    We can watch boxing on Sky, BT, Channel 5 and Boxnation with Matchroom's pony hidden away on a streaming platform.

    Happy days
     
  11. Puroresu_Fan

    Puroresu_Fan Boxing Junkie Full Member

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    If DAZN were expected to take on all the rights then not doing so was the smart move.

    They don't need all those rights and be better just to pick what they want when they go to tender.

    In essence nothing has changed as they launched in the same position with rights locked up so the plan to wait it out hasn't really changed.
     
  12. Puroresu_Fan

    Puroresu_Fan Boxing Junkie Full Member

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    Yes if the subscriber numbers required to break even isn't high.

    If 200k is the number needed then that's not a sky high number.

    Even if they were losing money, new platforms are expected to lose money at the start.
     
  13. TBC-ASAP

    TBC-ASAP Boxing Junkie Full Member

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    This content is protected


    How thick are people. Discovery aren't exactly a small outfit
     
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  14. Donald Donaldson

    Donald Donaldson Member Full Member

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    There's some interesting figures there and it's certainly an intriguing debate.

    I have to say I would challenge and respectfully disagree with a lot of that though.

    Firstly, I had a strong feeling you would use the Netflix analogy as that argument for Tech companies is used all the time- 'company x has never made money so its okay if company z also never makes money' is what it boils down to. Netflix is a streaming service- that's where the similarities with DAZ start and finish. Beyond that also, if a business can't turn a profit years after being operational and has enormous debt sooner or later (I acknowledge it may be later) someone will come in and do what they do better and at a lower cost, so their time will be up. I'm simplifying things a bit obviously and Tech companies of this nature are part of a bubble sustained by unsustainable debt for which there are many explanations, too long to go into here.

    Their global subscriber base from what I have read is close to 8 million that 11, that was reported by various sports sites. Unless they gained 3 million subscribers just in 2021 alone!? Maybe they did. Their UK subscriber base is no where near 230,000 in my view. My answer to seeing these sorts of figures quoted is always- SOURCE? You mentioned last time you have it on good authority from someone you know, but at the same time not to take it as gospel. So ultimately it's 230,000, because you say so. Not very convincing really...

    FYI Netflix have circa 222 million global subscribers so the gap between them and DAZN is so enormously big I think it almost renders any comparison meaningless.

    Whatever DAZN UK the number is, it will also only go down from here on rapidly as there's just nothing to sustain it, the content is not sufficient or good enough. How many people in the UK want to pay a monthly subscription of 7.99 on top of all their other subscriptions to watch Joshua Buatsi, Chris Billam Smith and Felix Cash etc? There's Conor Benn too, and some US stuff like Devin Haney for e.g., who no one in this country has heard of or cares about. Maybe DAZN are happy to subsidies Matchroom for years to come and lose millions, but it only works if that's what they are really willing to do.

    Eddie has done fantastically well so far no doubt, on the financial side. He has pocketed untold millions I am sure.

    But ultimately, DAZN have put on 2 very good domestic cards in 6 months. That's 2 cards in 24 weeks which were really worth it- Josh Warrington Leeds card and of course Smith vs Fowler in Liverpool (which to be fair was the best domestic card in a long time). I would have added Chisora vs Parker but the unfortunate pull out of Buatsi vs Vlasov relegated that card to a lower level for me.

    What they are offering does not appeal to the mass market in my opinion and so far has not been good enough to satisfy most of the niche market (us on here, the hardcore boxing fans).
     
  15. Brixton Bomber

    Brixton Bomber Obsessed with Boxing banned Full Member

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    You think only 230k people have Netflix in the UK?
     
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