Huge problem is simply for every subscriber they have, 100 others are also watching. I know plenty who watch but not a single person who subscribes. If the price point was what it is really worth at £0.99 per month or £10 per year up front, then they maybe make more money.
That problem applies to any subscription service. More important is are they getting enough people to pay to cover costs. If they need say 200k subs a month they should hit that no problem.
The lack of transparent subscription data informs the public the subs are well below targets and not anywhere close. Earn would be shouting from the top of Big Ben if subscribers numbers were huge. They have a rich backer who will keep throwing money down the pan to subsidise this failed venture in the UK so far.
Hearn isn't DAZN, it's not up to him whether numbers are released. Multiple times in interviews his said his told DAZN to release the numbers. Them not releasing the numbers doesn't really mean positive or negative as they don't release the numbers for any region so its not like the UK is being treated differently. BT Sport never release ppv numbers. On your logic that would be mean every ppv they ever stage is a complete flop. What is an indicator is advertising. Do matchroom shows on DAZN lack the same kind of sponsors which they had on sky? If the numbers were that dramatically lower surely sponsors would be pulling out?
There is no evidence that the numbers are anything other than shocking. Pick 100 people off the street and you will find subscribers to Sky Sports, BT Sports, Netflix and Amazon Prime etc - you would have a better chance of pumping those 2 lovely ladies on the stage now at the weigh-in than coming across a DAZN UK subscriber.
It’s a shame no one seems to have a contact with the ad agencies. They can’t sell ads without giving an idea of the numbers of eyeballs that will see them.
Rich backer funding losses - the advertisers and sponsors getting a bigger pumping than the subscribers
Only if you think advertisers happily just give away money rather than actually analysing data and demographics
Less than 0.0001% of the UK population subscribe to DAZN UK and the figure could be even worse. Pick the first 50 people in your local bar and find someone who subscribes to DAZN UK or ask people in the street. Virtually nobody knows about the existence of the DAZN UK and yes advertisers are being pumped if they think DAZN UK has a huge audience.
You are looking at all wrong. Advertisers and sponsors don't simply look at the size of the potential audience. An example I would give is Golf. The standard weekly tour golf event isn't watched by a huge audience on TV but the demographic that do watch will be niche with plenty of disposable income hence the adverts on display will be blue chip companies selling luxury items. DAZN don't need to show advertisers a huge audience. They just need to show that the audience watching is not too different to the numbers that watched matchroom on sky.
I reckon they’re a lot lower. I was at a wedding last weekend and my mates mum asked me if I’d ‘watched the boxing where someone got robbed’ (meaning Taylor Catterall) because she’d watched it... she won’t have even heard of DAZN.
There is no evidence at all that the DAZN UK audience is anywhere near the numbers that watched Matchroom Cards on Sky - the lack of transparency and the fact that the nearly all of the UK public have no idea that DAZN UK exist is enough for me. Earn says and people believe. Earn staying silent is bad news. Earn would be baring his backside in Grant Way, Isleworth, West London if his latest venture was hugely successful.
Exactly. Hearn says Taylor-Serrano is a huge fight and people think oh it must be because Hearn’s said it. It was scheduled to be the third fight on the bill at the MSG Hulu Theatre 2 years ago.
There is no evidence there isn't either hence speculation based on friends not having DAZN is ridiculous. When a Warren show on BT Sport was viewed by 6500 people having a large subscription base means very little as people still need to watch it. You can't claim Hearn would be shouting it from the rooftops but then ignore when he repeatedly says "great viewing numbers" and "subscriptions growing". You either believe him or not. If not then it doesn't matter what he says does it? Is is that beyond possibility the numbers are similar. The majority of people that watched the standard Saturday fight night shows would be boxing fans so it's not beyond reality many of those would be the same audience.