Because it was the only way that Louis's people could seal the deal, and convince Braddock's people to bypass #1 contender Schmeling. Also, as Monsier Pointus has mentioned, black athletes in those days, had to take whatever opportunities came their way, and couldn't be choosy about how they received them.
You would have thought Louis' management would have enough faith in the abilities of their fighter to wait a couple of years.Louis-Schmeling aside-was so obviously superior to the competition. I guess they must have had the memory of Harry Wills in the back of their mind.
Well, I suppose they had a feeling a war was coming and was probably afraid that Schmeling would hole up in Germany with the title during that war. And this is probably just how it would have gone down.
Titles weren't like they are now, obviously. There was only the one, and a loss to an American,should it have happened, could have been a total disaster for Louis. As Chris points out, Louis was to be the first black champ since Johnson.
BIG DEE HERE= The deal was the best ever worked out by a fighter in history at that time and no matter what anybody says it didn`t hurt Louis`s money at all as it came from Mike Jacob`s end of the money scale not Louis`s. Braddock was in the fight the whole way untill the beginning of the 5th rd where Louis nailed him with a right hand that almost tore Braddock`s head off. Braddock was to say later in life before his death in 1974 that it was this right hand that ended the fight then and there as his legs were completely gone from then on. Louis then beat then hell out of him but in wasn`t in him to quit and he told his corner no when they wanted him to quit at the end of the 5th rd.
Braddock would not last as long in the re-match. Louis was very good about giving re-matched. The guy Louis needed to re-match was Tommy Farr.
Jimmy himself stated that he performed as well in defending the championship as he ever did, and to the utmost of his capacity. Watch the first four rounds of his battle with Louis, then stop the footage at the end of that fourth round. Against one of the fastest starting champions in heavyweight history, Braddock more than held his own, even coming off a two year layoff. One has to wonder what Jimmy might have achieved had he never been afflicted with arthritis. Braddock had two goals in boxing. One was to win the heavyweight championship of the world, and the other was to win his last fight. Schmeling won the biggest prize in sports on a foul, then got robbed of it in a rematch with Sharkey in which Max was overly cautious. In turn, many accused Sharkey of taking a dive in his title defense rematch with Carnera. Primo appeared to quit against Max Baer, who in turn clowned the title away to Braddock. James J. Braddock was a real man, one who took the title seriously and fought like hell for it in dethroning perhaps the hardest puncher to ever hold it. Like a man should, he did not quit on his feet in mid round (like Duran in New Orleans), and refused point blank to pull the French Exit between rounds when Joe Gould urged him to accept defeat. He forced Louis to earn his title. Jimmy stated that mounting arthritic problems were hampering his mobility, specifically his ability to move backwards. After decisioning Farr, a return for the title with Louis was probably his for the asking, and fans certainly would have paid to see it, expecting Louis to win again but knowing Jimmy would give it his all, and the audience full value for their tickets. But again, Braddock's arthritis was getting progressively worse, he didn't need the money (finally), and decisioning a peak Tommy Farr was an excellent win to conclude a distinguished career with. Jimmy Braddock is an IBHOFer because he never gave up, won the title like a man against a champion like a clown, defended it like a man, fearlessly, and lost it like a man, getting carried out on his "sword and shield" instead of voluntarily forfeiting it on his feet or stool, and knew just when to quit, going out a winner. Joe Louis was one of the most fearsome opponents in the whole history of the sport, but Braddock was not at all afraid of him. Jimmy was the Boss, the defending titleholder, and he conducted himself as such. I didn't bother to see "Cinderella Man," expecting that Ron Howard would botch a story which should have won the Academy Award for Best Picture. Sure enough, I understand that the manly way he faced Louis and the triumphant upset in Madison Square Garden, finishing strongly by doing the "Big Apple" against a young and hungry contender eight years his junior, and with a hundred professional matches under his belt (including 16 15 round decision wins) was high drama completely omitted from that picture.
he wasnt the greatest technician but he made up for it in sheer blood and guts he gave joe louis a rough time albeit 1 sided but still hard for joe but he was clever he went from living on benefits to being comfortable by fighting louis and he payed back his benefits what a proud man
Braddock was on the way down his sweetheart deal with Jacobs secured his finances .Lets be honest Braddock's story is a heartwarming one of a triumph over adversity ,but having upset Baer and won the title he sat on it for 2 years,had he met his no 1 challenger Schmeling ,the German would most likely have become the first man to regain the title.Jim wanted to go out a winner, and he did ,taking a very debatable decisdion from Farr.
Braddock did not want to lose the title to Schmeling or Carnera. He waited for the right purse and terms to fight Louis.
Interesting question ... maybe because Braddock really did not want, campaign for or merrit one ... my guess ...