Yeah it probably did, I bet the amount of Setanta subscribers who subscribed specifically for boxing covered there annual boxing budget. I know for a fact that the amount of Setanta subscribers who subscribed for football specifically didnt cover their ridiculous PL contract
I beg to differ, if that were the case, ITV, the Beeb, ESPN and SkY would be fighting over what Setanta has left, as non PPV Boxing would of been shown to make money, which I know it does not..... The truth is the vast majority of people (including me) brought Setanta primarily for Football, boxing being the added extra. That was why Setanta gambled everything on Football rights.
How do you know they are not going for boxing? In fact the only deal they have announced is the Premier league up to now. Everything else is just speculation at the moment.
Rob's right. If boxing pulled in the viewers then the networks would be on board. Sky aren't going to overpay for what is a small part of their scheduling when they concentrate on Prem league football. I'd have thought that a boxing fan but one with the sense to not kill the coverage off by buying a dud product (unlike BBC) was in charge there. I can't see how we can demand that BBC has boxing as some kind of public service when it clearly is a minority sport and at the same time talk about not paying the license fee. I think the BBC should show some boxing and cover on radio - it does both already but the problem is that it's not live when the excitement of sport is all about the event. The promoters and boxers themselves have got to take some responsibility for this. With honourable exceptions and start fighting each other without imposing ridiculous conditions and for ridiculous belts. If they did then boxing might have a chance of being more popular again and the advertisers and demographics watchers back on board. Rant over.
Boxing pulled in good numbers in ITV, even when they weren't massive fights. The issue is the vast over-payment that minority interests like Froch demand when they are only stars in their head. THAT is the problem, not the ratings.