Primetime TV: How do they carve out a niche in the boxing market?

merge with premier sports so people on cable can get premier sports

 

Sign a deal with a US and a UK promoter. Start offering various PPV's at least once a month and have a price structure and season tickets.

UK & US Dual PPV - £15
UK Only World Title - £10
US Only World Title - £7
UK Domestic - £5

Sort out HD, a regular punditry team thats involved in the build up. They also need a proper Marketing strategy.


If Primetime really want Khan vs Bradley to be a success do a deal with Mick Hennesey to have Chisora vs Fury as the UK leg. Thats a statement.

 

this would not be possible for so many reasons.

 

The problem with Primetime is they are a PPV outlet that has minimal marketing influence to market these premium priced events.

Therefore they are operating in a very small market range essentially the PPV's they can make money off are one's they can either get at a cheap enough price that a small amount of buys are going to turn a profit.

Or like the recent Khan fight a bout that will sell well becauseof a decent name that has had lots of exposure on another platform. Im not sure how well it would have done if Khan had been on Primetime from the outset.

Im not sure I like it their strategy is to pinch a fight here or there that they think can turn a profit rather than a long term commitment to boxing broadcasting. If/when ITV get a PPV channel going they would be able to do a better job at snatching up these type of fights and builidng them up and displaying them to a larger audience.

 

gasman u can record there ppvs its just becuase your line isnt connected.

 

Yep the main problem is what wrmc said. You're trying to sell a product for money with very little exposure. That makes life pretty hard.

 

Primetime have gone backwards if you compare them to Premier Sports both came out around the same time but Premier have done most in a short space of time and I think they will become stronger for boxing fans in the UK and Ireland. Both have issues about getting on all platforms but I think Premier are going in the right direction. Apart from the Khan fight Primetime havnt offered alot.

Regarding PPVs it isnt going to work look at Skys stance the money isnt there to make off the PPVs as once was. With Premier Sports there subs are going on sports like boxing instead of going all out for football , cricket , rugby and golf that sky sports have done and Premier have picked up whatever fights that Sky didnt take up from the US and around the world. Also they had a Hennessy show aswell. Sadly for these they wont get a English promotor as Sky have and will always keep the likes of Warren , Matchroom and Maloney no matter what also there relationship with Hatton and Haye in recent years seems very strong. Haye doesnt have a team of fighters like they did when on Setanta and Hennessey who would be the only option out there has lost most of his best fighters and wouldnt have a fighter that a tv company would be willing to offer him dates on a tv company. IF Premier could get the German cards that Setanta once had it would be great but I would feel with Premier we have a better chance of seeing more boxing than Primetime.

 

But who'll pay £7 for a PPV, the £3 doesn't make much difference, if you're no going to get it for a tenner, you won't for a £3 discount.

 

IMO they had a great opportunity with the kahn fight. They should have charged it at around £8. £15 was to pricey for what was on offer.

 

Yes, that's true, but that's a 47% discount, pretty much half-price, so sales would have been noticeably higher. A £3 discount from £10 won't do much to boost sales.

 

I dont get the obsession of PPV fights to be honest. Not every fighter is PPV standard. To have to pay money to watch British level domestic fights is a joke and there is no chance of those fighters building up a fan base no matter what price you charge people. Fighters and promotors need to know that they are maybe not PPV standard. In the UK at the moment only Haye is PPV standard. As people will buy into him even against Harrison. Says it all about Khan he isnt a big seller in the UK and thats why he got removed from SBO. Froch should be a PPV star on Sky but his fights will more than likely be on normal Sky if they pull there finger out with them being in the US.