I've absolutely no doubt he serves some purpose at somewhere in the chain of events in boxing. Fairly often he'll ask a question on camera already knowing the answer and it's clear hanging around promoters and dressing rooms for 15 years has afforded some level of inside knowledge. It's also made him completely insufferable.
I remembered an example of this. Back when "Bomac" McIntyre was over here training Eubank Jr briefly, Kugan butted into a press conference and was all "awright Bomac, Kugan from IFL" and you could see a bit of a blank look before they got going, as if to say "who is this *****".
27 isn’t 19/20. People need to stop making out he’s a baby. Just because he’s thick, he’s still going to be thick at 57. Are people going to be saying aw he’s only 57 then. I agree if they’re saying it like he shouldn’t retire at that age. More to come. Seems like they are doing it as some sort of sympathy card though. Some people have done 6 tours of Afghan by then, some people have 4/5 kids by then.
The boxing media landscape is almost exclusively shite now. When the youtube/DIY channels such as ifl first started, it served a purpose, we got a bit more access, and insights. Then they realised that it'll pay more if ya just peddle gossip and he said she said nonsense. All about number of views rather than the actual content, or god forbid, reporting some actual boxing news. But it's not just boxing, that's media in general, it boils my blood when they just say have ya seen what so and do has said on twitter or wherever, it's anti journalism. Dumbed down to the nth degree. I can't stand it. I better go outside n get some air.
Nailed it. Boxing media’s a dumpster fire, but let’s be real—it’s not just boxing. The whole media game’s rotten. Social media and its endless content churn have dumbed down anyone stuck in the scroll. Everyone’s chasing cheap thrills from 15-second rants or petty drama. Journalism? Dead. It’s all just performance now. Everyone’s an “influencer,” faking a dream life for a few weeks a year, then grinding till 80 to bankroll the mirage. All flash, no substance. Nuance, analysis, real insight? Too much effort, mate. TL;DR runs everything. People are drowning in this attention economy that’s hijacked the meaning of value. It’s not about being right or informed—it’s about being loud and being seen. So boxing coverage skips the craft, the context, the why—and fixates on who dissed who on IG/Twitter. Clickbait and soundbites rule. If you’re not screaming or stirring the pot, you’re invisible. And ironically, that’s the best place to be. Ultimate freedom—especially if you’re not stuck in the grind. Best move? Log off, step outside, and touch some grass. It’s the only place not peddling a lie or pretending to be something it’ll never be...
That drip Parsons was on Youtube yesterday bragging about how good his new company is because his 'banter with Eddie' does lots of views on Tik Tok.
Spot on that mate. I despise social media these days. I've deleted most of it and soon it will be all gone. People live their lives on it these days. I saw an article where that idiot Molly Mae had been crying on camera saying she hadn’t done one fun thing this year. Someone went through her Instagram and she’d been on 6 abroad holidays in 4 months.
Can remember Klitschko's manager banning Koogz from the AJ fight for being a plonker in the build up.
I don’t listen/watch any of the YouTubers anymore but the thing that used to wind me up was the self-entitlement/importance of the kiss arses. Or when they used to say “I’ll ask you off camera” or “tell me off camera” like they were some sort of big shot. The reason why they’re in that position is because people watch their interviews yet they’re blatantly showing disdain to their audience despite them being the sole reason why they’re getting these opportunities because people tune in.
https://boxrec.com/forum/viewtopic.php?t=211200 At least he handled it like a consummate professional
Bang on, mate. Molly-Mae’s meltdown is the perfect example. Crying about “no fun” while flexing six holidays in four months? That’s not just tone-deaf — it’s an identity crisis. Those trips? Brand deals, content shoots, all to keep the algorithm fed and her followers engaged. No shock that 75–80% of influencers are women, stuck in that lifestyle-model trap where you’re forced to sell a fake, polished version of yourself. She’s grinding out posts that have nothing to do with who she is, all while juggling two kids — Bambi and Tommy — and it's probably a full-time job just keeping an eye on him so he doesn’t wander. Throw in the in-laws, and she’s under it from every angle. Stop posting? The algorithm doesn’t care — it’ll just hand her audience to the next shiny influencer. It’s not a dream life; it’s a bloody cage. And it’s the same with boxing’s social media circus. Eddie’s got Parsons trained like one of Pavlov’s dogs — chasing clout and kissing ass with every video. Simply not the best, but the latest Kugan 2.0.