How the hell did that even happen?! That figure is, was and forever will be crazy. It's telling that DLH, Pac OR Mayweather have never got to within 1m of that since. Nuts.
De La Hoya is the undisputed Cash Cow in Boxing history for me. Pac and Mayweather have developed their huge fanbases after fighting him. He bought men and women into the sport as fans, articulated himself very well, spoke softly, charmed the media and showed he was prepared to fight. He got into the ring and stuck his pretty nose out there which people respected. He lost most of his biggest fights but still garnered incredible numbers. 24/7 helped aswell, imagine how much bigger the Trinidad fight, Mosley fights, and Vargas fight would of been with the HBO hype machine as it is now. Edit : The first 24/7 was perfectly played by Oscar and Floyd, as PP mentions below. There was the good guy bad guy factor, De La Hoya was the legend who looked to crown his career with the biggest win of them all. Floyd was seen as the better fighter, but smaller man. We were introduced to the wacky world of Uncle Roger and Senior, and the way 24/7 portrayed Boxing was different, it appealed to the casual fan, beautiful words, pictures and music, they showed Boxing to be a story, an Art, not something to be enjoyed by Barberians, but something that the everyman could relate too and enjoy.
First ever 24/7, DLH was the PPV king and Mayweather was PPV and no1 in the sport. It was also fairly close to a 50-50 type fight with DLH being 2 divisions higher for most of their careers. Plus there was the good guy bad guy factor
So much for losses affecting your drawing power.. ODLH always fought the best, and people paid big bucks to Watch, win or lose..
Which is why he got the nickname chicken Hoya in his prime I'm not saying he didn't fight the best at times but he was as well managed as allot of top fighters and fought dross after the Whitaker 'win' until he took on an inactive Quartey years later
It sort of begs the question if FMJ-Pac can actually top it. Mayweather's next best with a 24/7 is Mosley at 1.4 but Tito-DLH did 1.4 without a PPV. Tito was a bigger draw than Mosley though. Pacquaio's best without DLH we don't know because HBO haven't revealed the real numbers and our only source is Bob Arum
I think they'd of beat 2.4 three years ago when the fight was first negotiated, but not now, about 1.9 - 2.1. Still tremendous numbers but I think this whole back and forth dulled the initial excitement for people that aren't fans of Boxing, yet would of bought into the event.