Promotion and match-making are about balancing the risk reward ratio. You look for the highest reward for the lowest risk. Simple as that.
its about the doe ££££ this is why fighters are loosing patience with Frank I think. ll credit to the fighters they want to fight it seems ( well some of them)
he wants to build a fighters profile by having them fight outside there hometown for 5 years on a channel that gets 5,000 viewers. Its business.
It's all down to money. Under Frank, you'll generally make good money (recent cashflow problems aside) and not take too much punishment - in return you'll have a man having a greater amount of control over your career as you'd usually want. This works fine for fighters like Michael Jennings, Gary Lockett etc, who are happy to be elevated to a #1 ranking, then bide their time for their shot, and inevitable beating. Whether they carry on or not after that is down to them. It doesn't work so well for fighters like Ricky Hatton, who probably saw fighters that he was clearly better than making good money in America, and wanted a slice of the action. Can't say I blame him, if he'd stayed with Frank he'd have retired a fairly rich man, perhaps unbeaten too. But he wouldn't have had so much that he'll have no financial worries for the rest of his days, or been involved in some of the biggest fights in boxing - it's irrelevant in that sense that he lost them..... considering he'd have never had them staying put. We'd have heard the ''I've offered......'' or ''Fighter X doesn't want it, so we've got to bring in [insert never been stopped name here] in instead.....''
his business model is about 20 years behind the times, 20 years ago he could have put clev in with a euro nobody and built him up as this east european destroyer and no one would have known any different, clev turns up and beats him and frank goes home happy. but nowadays there is so much info and videos online of boxers that he cant do it no more, boxing has moved in, frank hasnt.
It's all about the Money Money Money! Dont care about what the fans say, dont care about what the fans say, It's all about the Money Money Money, who cares what the fans say, who cares what the fans say Kerching Kerching Kerching, it's all about the money money money. I still dont care what the fans say, dont care what the fans say.
FW is good at getting fighters that don't deserve it world title fights. To be fair to Nathan Cleverly, he genuinley deserved a world title fight, and was prepared to challenge an actual Champion. In beating Murat he beat a legit contender. In the case of other fighters like Burns, Rees, Lockett he got them title fights when they didn't deserve it.
I sort of agree that Cleverly "deserved" a world title fight, but at the same time (and i realise that this is a contraindication), he is not ready for world class opposition. therefore we find ourselves in the current situation, where he has a strap but isn't prepared / ready to face the elite in the division, and will try and milk the belt against sub par opposition (ala eubank / calzaghe etc). i would much prefer a kell brook situation whereby he is fighting opponents of a similar calibre, but it is more palatable as there is no phoney world title attached to it. i would genuinley respect cleverly more if he gave up his world title, said "i know i'm not ready yet", and had 3 or 4 tough fights before coming again. fights like Karpency and Krasniqi aren't terrible fights for cleverly at this stage in his career, however when you add "World title defence" as a prefix, it is too much to take and becomes farsical.
Imagine this: Fighter: So, what are my options for my next fight? FW: Well... a) you fight one of the best guys in the world for £200,000 on US TV to an audience of thousands, in an empty venue, where you'll lose because you're just not that good. And if you win, well there's nowhere left to go. b) You fight Afrobum and Never-been-stopped in your next two fights, for £60,000 a piece. You'll win easily and then you can fight Superfighter for £300,000 in the US. Fighter: Um... It's ****, but that's why he does it. He makes more money from the gate before sacrificing his fighter up. The fighter gets extra paydays, a nice looking record, and less beatings. It's a great business model for those involved, but it's a bad business model when your market is contracting.
