Obviously not in ticket sales but when it comes to BoxNation subscribers. When you look at the two big ppv numbers in the UK Hatton-Mayweather and Haye-Valuev, on both occasions it was people really wanting the British guy to win against seemingly massive odds (obviously not in reality in Haye case). Looking back it is hard to remember a big fight that was bad guy vs bad guy which is what these two are seen as surely with Haye's 'gang ****' comments and toe job and Chisora's spitting and general demeanour. Any boxing fan is interested but will fringe fans shell out when they really want to see is both get knocked out?
I don't see it as a heel/heel contest as Chisora is such a loose cannon. I think that Boxnation's logistics will hinder buys.