i've noticed this happens quite often..latest examples would be Cotto against Mosley and Trinidad and Jones. how do they go about doing this?:huh
I am wondering if the boxer contacts the company with their shoe design asking them to make it, or if the company approaches them with an offer
its called sponsership.... boxers are sponsered by certain companys... like drinks... shoes.. beer ... an shoe companys make special shoes that match there trunks... while the boxer gives there company exposure over tv