I think Sky need to work the advert from a warrior concept. Saw the advert on big screen on Saturday and was underwhelmed with the voices who never commentated on the fight. It should of had someone narrating it talking nonsense but you know building up the warrior concept with ''from time began warriors have walked the planet looking to prove themselves as the king of combat'' etc.
"Doesn't get much bigger than this. These fights come along every 10, maybe even every 20 years, a fight of this magnitude"
At the show on Saturday above the ring, Sky showed it and when it finished there was a big roar and cobra sang to Froch who turned around nodded and smiled and showed them the first. Kessler's getting it!.