This content is protected I assume they won't do fights like Broner v Pacquiao and Spence v Garcia on PPV?
itv did eubank jr's ibo title fights on ppv... I hope this time they build fighters rather than any fight of note on ppv but i doubt it. It has REAL potential to be the secondary promotion in the uk. More dates than Warren on paper and although there isn't that subscription money the boxing market is mostly young men which is a advertisers dream....
From an advertisers perspective it's a goldmine, every household in the UK with a TV has ITV. If ITV play this right and learn from the Eubank JR mistakes this will be an absolute goldmine.
Man sky really starting to get competition now, BT and ITV putting it too them everywhere. Losing football, boxing revenues and others.
I think BT have more to worry from this than Sky. Sky can create stars and raise their profile easier than BT. ITV has the possibility of putting fighters on their other shows like Jonathon Ross etc to hype fights. Sky has Sky Sports News etc. BT has youtube only.
Excited until I read the last part of that tweet, any decent fights are going to be on PPV, still better than nothing though having boxing on TV that I can actually watch legally.
Good stuff ITV. They should have Philip Schofield front their boxing coverage and press conferences, get the silver fox tore straight into Hearn.
