Canelo is a PPV fighter and he already has 4-5 losses Mayweather, Lara, Golovkin 2x, Trout?, the Mexican draw, etc
Both Gatti and Ward were crap fighters, their "wars" were rubbish. I still don;t understand why the commentators hyped it up so much round after round.
Roberto Duran. Had ten losses when he faced Vinny Pazienza in their second fight. That fight that headlined a card that was broadcast on PPV.
Boxing is huge over there, especially the heavyweights. Whyte is a legitimate PPV attraction and Chisora has made a lot of money over the years.