Thei this is true but all of the markets they enter will have a long term strategy to be profitable. Netflix UK has 10m subscribers. DAZN would be working off of around 20% if that as a target as sport is specialised content. 2m subs at £9.99 would net them £240m if revenue which after costs and churn rates gives them approx £150m to spend on content. The top tier package of PL football alone which would be the number one driver costs £295m a year. Formula one rights for 10 races a year costs £35m a year. So their would not be much drive behind the platform in the UK as content is too expensive on a subscription model. DAZN Will likely eventually come into the market once it is sustainable and profitable as the UK would be a loss leader for them. They would then likely have to buy boxing and fringe content like tennis, snooker etc to make it work. Boxing would be costly without the PPV model
I would ima In the UK I would imagine they plan to sideload their service alongside the likes of Sky and BT so it would come included with the premium package. Similar to a minority party forming a coalition in order to get into government. They are already in partnership with Sky Germany and have bought football rights with combined bidding strategy.
For people doubting DAZN (or any other streaming service). Heres an article from the BBC As the famed and admired early-mover in the high-quality streaming industry, Netflix has built a formidable business worth in the region of $125bn. In the past three months, it added 6.7million new subscribers, bringing its total userbase to 153million worldwide. But the next three months will prove to be its most challenging yet. Soon, Netflix will be competing with Disney+, HBO Max and Apple+ - all companies with enormous brand recognition and a strong desire to take their own slice of streaming’s riches. On Wednesday, Netflix wrote to investors to tell them that competition would be a good thing. The rising tide of streaming services would just tempt more people away from “linear TV”, as they term it, and into streaming services. “Just like the evolution from broadcast TV to cable, these once-in-a-generation changes are very large and open up big, new opportunities for many players,” the company told investors. “For example, for the first few decades of cable, networks like TBS, USA, ESPN, MTV and Discovery didn’t take much audience share from each other, but instead, they collectively took audience share from broadcast viewing.” Look at the names that are joining the streaming service world. Some of the biggest companies in entertainment. There’s not a chance sports streaming will be dead as a dodo. In the UK I’d expect Sky will soon launch just a sports streaming service. It’s the future.
This is the way it industry has been going ever since iplayer and things of that nature started popping up. Combine that with smart TVs, fast internet and you have the perfect storm to full transition to online platforms and regular tv will die. The problem with having all these services is its going to cost the consumer a lot more money. Part of these 'cheap' streaming services was to help combat piracy, with all these mounting up, when people transition to streaming only as their way to consume entertainment they will find 'alternative options' much easier to grasp and piracy could explode.
Piracy has already exploded mate and will be the normal way of viewing sports in the future when Sly Dish becomes obsolete
It has but alot of people were willing to pay for netflix and even amazon because of how cheap it was. With all these new platforms launching those people will say **** it and pirate the lot. Also people learning new tech will find out IPTV is just as easy as using netflix.
Nope Companies like Sky and BT are owned by those within the british establishment. Its like why does the BBC still exist when its clearly a turgid pile of ****. Theres far better options but the fat cats and politicians will do whatever they can to keep us overpaying for sub par trash.
I keep Netflix because its a nice easy option but all the other services can yake a hike. Its got so bad in America now where, say you are a Star Trek fan Star Trek: Discovery, CBS all access Star Trek: Picard, Amazon Prime Star Trek movies, Paramount streaming thing So one franchise is split across 3 streaming services. I think most people will pick one and pirate the rest.
IPTV is everywhere - raided a few weeks ago in Italy following a multi national covert operation taking over 1 year. There was some minor signal disturbance for a few minutes and bang it was all over the globe again.
