PPV should only exist for the big fights: The ''Tysons vs Holyfields'' such as any of Joshua, Fury and Wilder fighting each other or fights like GGG vs Canelo. Not fights like Parker vs Hughie Fury which was PPV or Haye vs Bellew.
Haha. I used to think the same. Loved him giving Raiola grief. I agree to an extent. If PPV was cheap enough that it wasn’t worthwhile financially for IPTV to provide them that might change. Exactly, if people are willing to pay for it and it makes more money as a ppv than alternative platforms then it should be ppv no matter what so called hardcore fans think. We’re not in the 90s anymore, sadly. I agree with SJ in principle but also got to consider that if you make more money overall with fewer buys, then a more expensive ppv makes sense. Some people who stream would never pay for a ppv and likewise some who buy ppvs would buy at almost any price. IPTV is also about the broader package, why pay £100/month for Sky when for £50 a year you can get all the channels plus US and other channels too. Then PPVs on top of that. I don’t think cheaper ppvs are the answer personally. Better enforcement maybe...
As somebody with IPTV and who has always been team stream. I would 100% support cheaper PPVs and I know many other who will. As said in the video it will always exist but if you make the price point lower more people will pay. So say you have PPV at a tenner and double your numbers, you can then make even more from advertising. Plus at a tenner then you're more likely to buy other PPVs when there are 3 in 6 weeks like we have coming up.
I’m not anti cheaper ppv. it’s a huge assumption that lowering the cost would double any numbers. They’ll have very clever people modelling these things. If ppvs are a fiver you’re not suddenly going to convince people who hate/are indifferent to boxing to buy ppvs. The revenue maximising/equilibrium price will vary by event as well.
agree with the timeframe aspect but disagree with the lower pricepoint argument. Sky have massive analytical teams and will know where the cut off is regarding pricepoint. Have to factor in the fact that most people who stream for free will never pay for a product they get for free. Whether its costs £1 or £20. With that in mind they will know behind the scenes that having the price does not double the viewers. Otherwise they would have done it. I do think however with Platforms coing in sucj as DAZN which is a middle ground and the option i would much prefer to take up. Will shake them up and their approach.
I think that everybody is kidding themselves by suggesting that a reduction in PPV price to £14.95 or £9.95 etc would see them sell that many more PPV buys to cover the reduction in price. What I would like to see is that if it's a genuine PPV card then Hearn or Warren or whoever MUST announce a full card for the night not just a headline and 5/6 other fighters versus TBA's !!! If It's that good a card that it's a PPV surely a deadline for fighters to be announced should be imposed in advance. There are plenty of good British competitive fights that could be shown on TV and don't make it on because we are watching 1/100 1 & 2 round KO jobs over Eastern European Taxi Drivers / Truckers. I suppose the downside is that the 'casual fan' who is paying their £20 or so is only thinking that it has been a good night of boxing if they see KO's.
Good point actually. I meant more the level of fight/level of the fighters, neither Haye or Bellew were in the top 5 or maybe 10 in the heavyweight division at that time. I wasn't aware Haye vs Bellew sold that well. Fair play that something like that which has great interest in it, is PPV.
Most people will pay. You will find many IPTV subscribers have Netflix or Amazon prime, even both. Most IPTV subscribers are there for the sports.
I think the point is offering value for money. Having Whyte vs Povetkin and then for example a really poor under card isn't value for money. I've not bought a PPV this year and won't be buying Whyte vs Povetkin unfortunately. I'd class myself as a hardcore fan but all this PPV nonsense for the above type of fight is driving me away these days. Greed of money is getting out of hand in the sport now imo. Simon Jordan is right that a lot of fighters are trying to emulate FMW and want huge amounts of money when they've done 5% of his career.
The issue is that fighters like Whyte are now seen as PPV attractions. He expects millions of pounds every fight when he has done little to achieve that. Yes, he’s fun to watch. But he shouldn’t be PPV. That used to be a rare big big fight that was used on PPV, now Sky want most fights on there of any substance as they then bear little to no risk
Pay per puddings should be made illegal to protect the unsuspecting PPV mugths who get reeled in time and again. No different to Mohammed in Nigeria cold calling people in the UK scamming bank details
