Will the pubs be able to show the fight? Do you think they will? Wouldn't that affect viewing figures too?
Last years opening Fight Camp on Sky was an average of 93,000. With a peak of 202,000. That was confirmed via a Coppinger tweet at the time.
I believe that currently there is no business subscription for DAZN UK so will be unavailable to watch in UK bars legally.
I’d be surprised if 1% of pub landlords even know what a DAZN is and even more surprised if DAZN have the staff to monitor any pubs that may be showing it illegally.
At first I was a bit surprised they didn’t launch with a PPV-style (lol) Whyte or Chisora card to grab a few mainstream headlines and get some eyeballs on DAZN, but I suppose he felt that was too much of a gamble for an essentially new platform for the UK. Even before the Benn pull-out, it’s an underwhelming line-up it shows given this is supposedly #GameChanged. Looks like the same old **** he’d have served up had these shows been on Sky, hardly like the ‘shackles are off’ and he’s got the budget to make decent fights now tight old Sky aren’t involved. The focus on a younger audience with the launch party and that doesn’t surprise me. Millennials have shown they are willing to pay for the ease and quality of a product rather than pirate stuff - see the likes of Netflix and Spotify, and I think he’s probably trying to replicate that. AJ aside (and he might well stay with Sky), none of his fighters quite have that mainstream appeal, despite how popular the likes of Whyte and Chisora are with casual fans. We’ll see, if anyone can make it happen, it’s the ‘Cult of Hearn’, but it’ll be interesting to see if the likes of iFL TV and No Context Hearn are enough when you haven’t got the Sky hype and trails behind you.
I could be wrong but it’s looking a possibility that Khan v Brook could be the ‘big fight’ made to kickstart DAZN over here.
