PR move for Sky more than anything. Won’t really matter if the buyrate is crap, both women will be on minuscule amounts in comparison to Sky’s previous headliners, but the headlines and stuff it generates will look great for equality.
Certainly won’t be PPV after that PR disaster from Claressa Boring with no power Savannah is going to light her up
If they're going to run this as a PPV, then they'll need Eubank on the undercard in a big fight to generate big numbers. Shields vs Marshall is a PPV fight for me. I'm really interested to see if Shields can outbox Marshall.
It's only becoming a PPV fight, if the fighters want too much money to do it on a normal show. That's the only reason anything becomes a PPV fight, otherwise the rights fees from good ratings would be enough.
It's like they purposely want to kill the sport. It's bad enough every other men's fight being on PPV but to start with the women too when they're barely even established is going to put everyone off. I'm talking boxing fans, never mind regular ones.
Adam Smith got his pre rehearsed line out 'a huge fight in front of a packed St James Park'. Incredible