True. They had a huge promotional push and got 1.5m worldwide viewers across 180 odd countries. Stevenson Valdez did 1.4m in America alone. Taylor Catterall did 900k in the UK with minimal promotion and was seen as a one sided mandatory.
You could also argue. The Stevenson vs Valdez fight likely got circa 20-30k viewers in UK and not much anywhere else. Taylor vs Caterall likelwise the other way would have done well to pull in another 250k viewers across the other territories. So the net outcome is Taylor vs Serrano was likely watched by more people worldwide than any of those other fights. You are also comparing the two biggest sports broadcasters in US and UK in a combined 115 million homes against a start up that launched less than 4 years ago. Some traction certainly being gained
So less than 100k people outside America watched it? No chance. It will have done good numbers in Mexico.
i didnt realise this was a contest who watched more. Was simply stating they have done incredibly to hit those numbers off of an app that has only recently launched from a standing start. You looked at the viewing figures only from one angle. Was just pointing out another angle
Absolutely right. People forget DAZN is in growth mode - trying things out, looking for promotion as much as viewership just now; Taylor-Serrano was one big advert to the mainstream that DAZN exists. If it washed its face on the gate / sponsor money then even better. Canelo was the first test of DAZN's promotions over the past 2 years turning into a marketing database that converts to PPV buys (or later on, re-activations of lapsed subs). They've said from day one they're more about building up a base of contactable users who have shown some willingness to subscribe and can be woken up again later with the right offer or content. I'm no fan of Hearn or the bluster he puts out but DAZN seems to know what it's doing.
In the week of the fight Hearn said that Stevenson vs Valdez was good fight but no one was interested, and Taylor vs Serrano was the only fight that mattered. It's stuff like that what winds people up, especially when these ridiculously OTT comments are not only disrespectful, but also flat out false.
This whole forum is slagging off. Can I slag off Tommy Fury and Jake Paul and their fans? Can I slag off WBC bridger weight interim silver belt intercontinental? Sure we all can slag them off. We can make whole thread slagging off top male boxers like Wilder or AJ or Fury or Canelo. Maybe fans of woman boxers are a bit more sensitive though. No surprise.
Go into the street and ask if anyone knew anything of boxing last weekend, at least some will know about Taylor-Serrano because mainstream media picked it up. Only dedicated boxing fans would know about Stevenson-Valdez. If you swap viewership for awareness, which is the first step in marketing a service as DAZN is trying to do, it all looks a bit different and not OTT at all.
Yes, more people in the UK, and certainly Ireland, will have heard of Taylor vs Serrano than Stevenson vs Valdez, but the amount of people who actually care about is still next to nothing. If you want to compare both fights like this then you'd need to do Mexico too.
He thinks that at least 150k people in the UK sat up till 4 in the morning to watch Taylor vs Serrano, yet less than 100k outside of America watched Stevenson vs Valdez. Which includes Mexico, country with a population of 130 million, where boxing is one of the most popular sports, with one of their own fighters fighting, and on a prime time slot.
I'm thinking about the context of DAZN specifically. I have no idea if they are in or entering the Mexico market; if they are then you have a point.
A really good piece of advice for Eddie Hearn would be for him to concentrate on his own events going forward.
It's not very impressive especially when you consider that Adam Smith in the days leading up to the fight was several times on Sky Sports News. Something I still do not understand is that Sky uses the international feed from Top Rank Boxing. Why do they not use their own commentators ?