Hopefully it doesn't fall through. Some even HW fights have fallen through recently (Hunter-Fury, Chisora-Kownacki).
The Fury family has current management issues involving interpol, MI6 and things of that nature. They can't book a steak dinner for right now.
PPV? The two largest numbers involved in this entire showcase will be Ruiz’s weight and Ortiz’s age. They wont do 100 buys
I wouldn't mind seeing this as I think it could be entertaining but no way in hell it should be PPV unless they put 2 or 3 more solid heavyweight fights on it.
As far as the heavyweight division goes its a good match up more interesting then either of them against some random top 20 guy