Fair enough. As the rest of your post states, normal rules of business, and frankly common sense, would prevent Sky doing this - but they've probably seen the mainstream attention Taylor-Serrano got, and fancy a piece of that by cornering the remainder of women's boxing.
Mikaela Mayer reportedly got 250 000 USD from her last fight against Han while selling 606 (!!) tickets for the show. Assuming they're paying Baumgardner the same 250k for this fight. The main event fighters will get even more, so it's not that cheap of an event...
Serious question, do you work for Matchroom/DAZN? Not taking the mick either, I’m genuinely intrigued.
Not rumours as it was Ben Shalom on talk sport who said they were looking at staging the first female ppv fight. He started those rumours so if was BS blame Ben Shalom.
Knowing the state Sky are in now they will hype this up like it’s Fury vs Joshua, have it live on about 6 channels, Pick, Sky Showcase, Sky Sports Main Event, Sky Sports action, Sky Sports mix and then throw it on their YouTube channels live too just for the hell of it, and if ticket sales ain’t going to plan they will start spamming emails telling you claim some for free through Sky vip.
35 years ago English football couldn't sell out mid-table games for love nor money. Early days of the Premiership were about clubs creating a spectacle for the TV as much as anything else, so they made sure the grounds were full, made good TV and ultimately created demand. Now even a nothing game can sell out at £50 per ticket, so there's nothing wrong with women's sport doing likewise.
Looks like they are really struggling with ticket sales for Shields vs Marshall. The first couple of days are the most important ones (in the UK) and they have sold only like 4k tickets. At the same time the ticket prices are the cheapest I have ever seen for a fight at the O2.
I heard that the Geordies will travel for football but not for local boxers. Some said Shields/Marshall would have pulled a good crowd in Newcastle. One possible stroke of good fortune- Newcastle are playing West Ham at London Stadium (even in the right part of London pretty much) the day after the fight . I imagine some of them will make an overnight of their visit to support their girl.
Haven't got the top tier open either. Doesn't look to have done many. As you said £31 is very cheap for boxing.
Done their eyeballs on the event. The gate is looking to be circa £350k and approx 5/6k tickets. on top of that they are paying big money to Marshall, shields, Meyer and baumgartner. Not to mention Jonas and Ranking getting big purses. Sky have paid good money on the rights fees but the bit I don’t get is how Boxxer are fronting these losses all over the place.
I know we're all told how women's sport is the equal. But it isn't. Katie Taylor is different, Ireland has really brought into her. Outside of that it's irrelevant. Was it Mayer who sold 600 tickets for her last fight. If they had done this on PPV I doubt it would have hit 50,000